Mineral Cosmetics Market Size, Share and Trends 2024 to 2034

Mineral Cosmetics Market Size and Forecast 2024 to 2034

The global mineral cosmetics market size accounted for USD 3.67 billion in 2024 and is anticipated to reach around USD 6.18 billion by 2034, growing at a notable CAGR of 5.36% between 2024 and 2034. The mineral cosmetics market is driven by increasing demand for sustainable cosmetics and innovative packaging solutions as well as reduced environmental impact.

Mineral Cosmetics Market Key Takeaways

• North America dominated the mineral cosmetics market with the largest market share of 36% in 2023.
• Asia Pacific is expected to grow at a CAGR of 5.90% during the forecasted years.
• By product, the face product segment accounted for the highest market share of 45% in 2023.
• By product, the lip products segment is projected to expand at a CAGR of 5.72% during the forecast period.
• By distribution channel, the offline segment contributed the biggest market share of 76% in 2023.
• By distribution channel, the online segment is expanding at a CAGR of 6.10% during the forecast period.

U.S. Mineral Cosmetics Market Size and Growth 2024 to 2034

The U.S. mineral cosmetics market size is estimated at USD 3.67 billion in 2024 and is expected to be worth around USD 6.18 billion by 2034, rising at a CAGR of 5.36% from 2024 to 2034.

North America accounted for the largest share of the mineral cosmetics market in 2023. Due to the expenditure of customers and competition from diverse brands, the market has gained a boost. The main driving forces for the growth of the mineral cosmetics market in North America include higher revenue per capita and rising concern with appearance.  Further, offline and online selling of such products has contributed to the enhancement of the overall growth of this market.

• The data from YouGov research revealed that 60% of women are more likely than men (39%) in the United States to be using skincare products every day and are willing to spend their money on good brands.

Asia Pacific is anticipated to witness the fastest growth in the mineral cosmetics market during the forecasted years. The large-scale employment of women and the enhancement of the income level of middle-income households are fostering market expansion. Rapid urbanization and modernization have increased the demand for natural as well as organic cosmetics. The impact of social media and key leaders in China, India, Japan, and South Korea has contributed to the natural beauty trends that have helped strengthen the cosmetics sector.

Market Overview

Mineral cosmetics are those that are formulated with compressed minerals. Mineral makeup is products used in applying makeup, such as zinc oxide, iron oxide, and titanium dioxide, which are some of the minerals. They are usually sold as a natural product that is safe for use instead of conventional cosmetics. Mineral cosmetics are not produced from plant origin and do not contain any oil or wax component.

Mineral cosmetics are a rapidly growing market that customers are demanding due to healthiness and environmentally friendly products. Current trends for clean beauty have made the consumer look for alternatives that are safer for their health and the environment. These factors have led to the development of the mineral cosmetics markets.

How Does AI Impact on Mineral Cosmetics Market?

Integration of artificial intelligence (AI) and machine learning in the mineral cosmetics market has made changes. This is very important as it assists in developing unique product promotions. The most interesting applications of AI range from selecting the proper skincare product to virtually trying on makeup. Consumers can get a recommendation for a particular cleanser, moisturizer, or serum based on machine learning algorithms provided within apps or smart devices suited to their skin type. This not only makes the services pleasing to the customers but also makes the products better, causing a better outcome of glowing skin and healthy skin, respectively. Using data from global markets and customer feedback, as well as data on ingredients, AI-assigned trends, and gaps in the market.

Mineral Cosmetics Market Growth Factors

• The advancement in the knowledge of natural and organic ingredients has a far greater beneficial effect on the skin, and the fact that mineral cosmetics do not contain any bad chemicals is compelling the consumer to change their decision.
• Rise in the incidence of skin issues caused by synthetic components in beauty products and cosmetics.
• Growth in the population’s income drives the mineral cosmetics market.
• Enhanced awareness of the chemical-free personal care product.
• Many brands are coming up with new formulations and products to entice customers, making mineral cosmetics even more appealing.
• Electronic media, especially social media, and beauty influencers are active in spreading awareness about mineral cosmetics and subsequent buying behavior.

Market Scope

Market Dynamics

Driver

Consumer inclinations toward mineral cosmetic products

The increasing consumer’s sensitivity towards natural and organic products in the production of cosmetics. The youths engage in skincare and have the desire to use natural products, which is the main driver of the mineral cosmetics market.  People are becoming more conscious about the dangers of paraffin and other toxic substances used in ordinary cosmetic products. Being environmentally friendly, natural beauty products are preferred. Mineral cosmetic products are revolutionizing the beauty products market tremendously. This trend is strengthened by the results of social media and cosmetic bloggers, which recommend using mineral cosmetics as the foundation for the overall care of the skin and beauty. The market for mineral cosmetic products will likely grow.

Restraint

High costs

The price of mineral cosmetics is relatively high compared to regular cosmetics because they incorporate quality materials. This factor may help to restrain the market growth, especially in the segments, sensitive to the price. Mineral cosmetics may be more costly than regular cosmetics because natural materials, are used in manufacturing these cosmetics, and the manufacturing process is eco-friendly. The cost of mineral cosmetics vastly depends on brand, quality, range, and kinds of products offered.

Opportunity

Focus on research and development

The beauty industry holds massive research and innovation potential, especially in concerns of sustainability. Most players have embarked on the process of becoming carbon neutral and are largely concerned with reducing the environmental footprint of the packaging across its life cycle. It entails understanding how to design environmentally friendly packaging. The mineral cosmetics sector is a potentially rich research field because it tends to use natural products and environmentally friendly principles. This way, brands can improve their products while working on a sustainable future within the beauty industry and reshape the industry.

Product Insights

The face product segment recorded the highest share of the mineral cosmetics market in 2023. The population of working women in the world is rising thus increasing the demand for facial cosmetics like foundation, face powder, concealer, bronzer, and blush. Mineral cosmetics are quickly becoming popular because they have sun protection factor or SPF features. This is because mineral foundations and powders are alternatives to traditional liquid foundations and powders.

The lip products segment is projected to witness the fastest growth in the mineral cosmetics market during the forecast period. Minerals for lips may include mineral oil or wax, MOSH, (Mineral Oil Saturated hydrocarbon or waxes. Mineral cosmetics are endorsed by a number of influencers and celebrities, and they share their experience. Women tend to learn about various new make-up, skin-care, and beauty products not only from the specialized beauty blogs but also from social networks, which contributes to the segmental growth over the forecast period.

Distribution Channel Insights

The offline segment contributed the biggest share of the mineral cosmetics market in 2023. It is also expected that the number of supermarkets and hypermarkets will increase in developing countries like India, Brazil, and China, where the middle-class population is gradually rising. Therefore, manufacturers based in these countries are planning on growing the market for their products through available local retailers and supermarket outlets. The offline store is commonly implemented as a column-oriented store, which provides advantages in storage efficiency, query performance, cost, and scalability.

The online segment is projected to witness the fastest growth in the mineral cosmetics market during the forecast period. Conventional cosmetic businesses have always depended on direct, face-to-face store sales primarily to acquire new customers and retain old ones. However, with the extent of digitalization and the emergence of digital commerce, cosmetics companies have begun placing their foot on top e-commerce industries. Such opportunities contribute to the increasing development of the natural and organic cosmetics market. The entertainment and smartphone users population is escalating in developing countries, enhancing the progress of e-commerce.

Mineral Cosmetics Market Companies

• Mineralissima
• Glo Skin Beauty
• Shiseido Company, Limited
• Iredale Cosmetics, Inc.
• BWX Limited
• L'Oréal S.A.
• Revlon, Inc.
• The Estée Lauder Companies Inc.
• Ahava Dead Sea Laboratories, Limited
• Cover FX

Recent Developments

• In April 2024, Imerys revealed new mineral solutions at in-Cosmetics Global. Imerys is exhibiting its range of mineral solutions derived from ground calcium carbonate, diatomaceous earth, kaolin, mica, perlite, and talc, designed to help cosmetics formulators meet the evolving needs of the personal care industry. 
• In February 2024, IDUN Minerals declared its entry into the Indian market. With a strong focus on purity, quality, and sustainability, IDUN Minerals aims to elevate beauty routines across the country.
• In September 2023, Japanese cosmetics company Shiseido Company, Limited of makeup brand NARS Cosmetics announced that the brand would be entering the Indian market. The company also spurred a franchise agreement with Shoppers Stop Ltd to open fourteen stores in New Delhi and Mumbai. NARS will be for the color cosmetics and luxury skincare segment in the Indian market.
• In March 2023, Mr. Charanjit Singh Aujla, the MD of Revlon India, said the company is aiming to invest Rs. 100 cr. In the Indian cosmetics market, expanding coverage of the logistics system, strategic positioning of the marketing mix, and new direct sales brands are needed. This strategy will gain a new customer base and serve premium color cosmetics at cheaper costs. 

Segments Covered in the Report

By Product

• Face products
• Lip products
• Eye products
• Others

By Distribution Channel

• Offline
• Online

By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa (MEA)