February 2025
Published: 20 Feb 2025
Author: Precedence Research
Bolt Projects Holdings, Inc. partnered with Goddess Maintenance Company (GMCo) to launch the first product line using Bolt's b-silk™ technology in over 1,300 retail locations across the United States. The partnership is thus of much financial and commercial significance, with GMCo agreeing to a multi-year supply arrangement worth at least $4 million a year for Bolt's b-silk technology. Further embedding Bolt's standing in the clean beauty movement, this agreement has been secured.
Under the leadership of Lauren Vesler and Manda Mason, GMCo represents a beauty company that is evergreen in its validity. The company has always been where the cutting edge has happened, from changing nail care with The W Nail Bar to building haircare giants Olaplex and K18. GMCo aims at creating experiences for empowering real lives with the very best innovations, such as Bolt's Vegan Silk Technology Platform and b-silk. This company-owned Spring '25 launch will be distributed through Sally Beauty Holdings' Beauty Systems Group, ensuring maximum market penetration and visibility as it benefits from BSG's broad CosmoProf-Armstrong McCall network of retail locations as well as outside sales consultants.
Bolt's Vegan Silk Technology Platform has planted b-silk as a plant-derived biomaterial to replace all animal-derived proteins in beauty products with this eco-friendly alternative mimicking silk in smoothness and resilience, as well as superior performance. Bolt partnering with GMCo aims to revolutionize beauty with its innovative biomaterials and drive the growth of high-performance clean beauty solutions. GMCo's upcoming product line positions b-silk at the frontier of the clean beauty space to provide high levels of hydration barrier protection to feature a lightweight, non-greasy feel that makes it a truly appealing sustainable alternative to traditional beauty ingredients.
The global industry of beauty and personal care is witnessing a great shift from consumer to clean, ethical, and scientifically advanced beauty solutions. The industry is expected to grow at a CAGR of 7.7, reaching some $973.13 billion by 2030. Bolt, aligned with GMCo, strategically positions itself in the overall clean beauty space, drawing demand from retail and professional beauty sectors.
Bolt is a leading beauty brand that has entered into a new retail beauty space through GMCo by launching a b-silk-powered beauty line. This strategic partnership justifies Bolt's innovations in sustainable materials and foreshadows the ability of Bolt to have future collaborations with other brands. Launches in More than 1,300 stores across the U.S. through BSG's distribution channels increase the exposure of Bolt in the consumer beauty market. In addition, that embodies Bolt's mission of driving sustainability in beauty through next-generation biomaterials. And as demand continues to grow in the industry for clean and effective beauty solutions, Bolt is better positioned to expand on partnerships and market influence. With the Bolt-GMCo collaboration, we see the effect of biotechnology in changing the face of beauty. The collaboration shows that brands can produce higher-quality products from more sustainable materials in this time of transition of the modern beauty consumer
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