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The global pet DNA testing market size is calculated at USD 447.94 million in 2025 and is forecasted to reach around USD 1,082.43 million by 2034, accelerating at a CAGR of 10.30% from 2025 to 2034. The North America market size surpassed USD 170.57 billion in 2024 and is expanding at a CAGR of 10.43% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.
The global pet DNA testing market size accounted for USD 406.11 million in 2024 and is predicted to increase from USD 447.94 million in 2025 to approximately USD 1,082.43 million by 2034, expanding at a CAGR of 10.30% from 2025 to 2034. This market is growing due to increasing pet ownership and rising interest in genetic health.
Artificial Intelligence is transforming pet DNA testing's precision and effectiveness by using cutting-edge algorithms to analyze massive genetic data sets with previously unheard-of accuracy. Faster and more accurate breed identification, health screening, and trait prediction are made possible by these AI-powered systems' ability to process complex genetic markers quickly. To give pet owners a more thorough and trustworthy understanding of their pet's genetic composition Embark Veterinary, for example, uses AI-driven technology to improve breed identification accuracy and forecast genetic health risks. Compared to conventional approaches this AI integration ensures greater reliability and fewer errors by streamlining the testing process.
Furthermore, businesses like Wisdom Health and a division of Mars Petcare use AI to expedite testing while preserving a high degree of precision in identifying breed characteristics and genetic disorders. By employing machine learning models these businesses can continuously improve their testing procedures guaranteeing ongoing enhancements and more specialized genetic insights for animals. AI is revolutionizing the pet DNA testing market by decreasing human error, enhancing data processing, and lowering testing costs making it more affordable and advantageous for both professional and pet owners.
The U.S. pet DNA testing market size was exhibited at USD 144.98 million in 2024 and is projected to be worth around USD 393.33 million by 2034, growing at a CAGR of 10.49% from 2025 to 2034.
North America dominates the pet DNA testing market due to the high pet ownership rates, strong consumer awareness, and the presence of leading genetic testing companies. Veterinarians in the area are increasingly recommending genetic screening for breed identification and health risk assessments demonstrating the region's established pet healthcare infrastructure. The market is still growing due to the growing demand for individualized pet care and increased spending on pet wellness products. Additionally, pet owners in the area now have greater access to genetic testing thanks to developments in DNA sequencing technology and direct-to-consumer test kits.
Asia-Pacific is expected to grow at the fastest rate in the market during the forecast period due to rising pet adoption, rising disposable incomes, and growing awareness about pet health. As pet owners become more aware of the health risks and inherited conditions unique to their breed there is an increasing demand for genetic testing. Businesses are increasing their providing more reasonably priced test kits and localized services. Asia Pacific is currently the pet genetics market with the fastest rate of growth due to the proliferation of online pet care platforms and e-commerce distribution channels which have further stimulated the adoption of DNA testing.
Europe is currently experiencing the most rapid growth in the pet DNA testing market, due to the strong regulatory frameworks for animal welfare, high veterinary care standards, and a growing interest in pet genetics. DNA testing is becoming more and more popular in the area among pet owners who want to learn about inherited diseases and breed composition. By investing in cutting-edge testing techniques. European veterinary research institutes and pet genetic companies are bolstering the market. The market in Europe is also steadily expanding due to the popularity of high-end pet services like customized diets and wellness programs based on genetics.
The pet DNA testing market is experiencing significant growth driven by increasing pet ownership and owners' desire to understand their pets' genetic backgrounds for better health management. Embark Veterinary Wisdom Health (a branch of Mars Petcare) DNA My Dog and Basepaws (acquired by Zoetis Inc.) are important participants in this expansion. Orivet Genetic Pet Care as well.
From breed identification to health screening, these businesses use cutting-edge technologies like microarray analysis and next-generation sequencing to provide a variety of services. Recent events like Orivet's improvement of their canine Breed Profiles and Mars Petcare's purchase of French veterinary diagnostics companies Cerba Vet and Antagene highlight how dynamic this sector is. The market keeps growing as consumer interest and technological advancements increase awareness of the risks to one's health posed by genetics.
| Report Coverage | Details |
| Market Size by 2034 | USD 1,082.43 Million |
| Market Size in 2025 | USD 447.94 Million |
| Market Size in 2024 | USD 406.11 Million |
| Market Growth Rate from 2025 to 2034 | CAGR of 10.30% |
| Dominating Region | North America |
| Fastest Growing Region | Asia Pacific |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Segments Covered | Animal Type, Sample Type, Test Type, End User, and Regions |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Advancements in Genetic Research
Technological advancements in bioinformatics, AI-driven analytics, and DNA sequencing have increased the precision speed, and cost-effectiveness of pet DNA testing. Companies like Basepaws now owned by Zoetis, leverage machine learning algorithms to analyze feline DNA providing insights into breed and potential genetic diseases. Next-generation sequencing or NGS is used by Embark Veterinary to enhance disease screening and breed identification providing more accurate results. Because of these developments, testing has become now affordable for pet owners all over the world. Pet DNA testing is still a cutting-edge and growing industry thanks to the ongoing advancements in genetic science.
Expansion of Direct-to-Consumer Testing
Genetic testing has become easier to obtain and more convenient with the rise of direct-to-consumer pet DNA testing kits. The procedure is easy to use thanks to at-home test kits from businesses like DNA MY Dog and Embark Veterinary that only need a basic saliva sample. These kits do not require a visit to the veterinarian because they offer rapid results via online portals. The consumer base has grown thanks to the direct-to-consumer business model which now reaches pet owners who might not have previously thought about DNA testing. This expansion driven by convenience is changing the market and expanding its reach internationally.
Accuracy and Reliability Concerns
The accuracy and dependability of some tests are still in doubt despite advancements in DNA testing technology. Some pet owners have expressed disbelief in the reliability of these services after receiving conflicting results from several testing providers. Due to variations in their genetic databases, for instance, breed identification results from various providers such as Wisdom Panel and DNA My Dog may differ. Potential customers may become less trusting of this inconsistency and be reluctant to spend money on DNA testing services. To solve these issues businesses must increase the uniformity and openness of their processes.
Personalized Pet Healthcare and Nutrition
Customized pet nutrition and care programs based on genetic insights are becoming more and more popular. To develop specialized diets that fit an animal's genetic profile companies like Purina and Royal Canin are looking into collaborating with pet DNA testing companies. Testing businesses can provide wellness and nutrition programs based on DNA going beyond breed identification and health screening. Opportunities for cooperation between DNA testing companies pet food procedures and veterinary clinics are created by the trend toward customized pet care.
Expansion into Exotic and Niche Pet DNA Testing
DNA testing is becoming more popular for exotic pets like birds, reptiles, and small mammals even though the pet DNA testing market is still primarily focused on dogs and cats. The first companies to use feline DNA testing were Basepaws and others which paved the way for future growth into other categories. In a competitive market creating genetic tests for exotic pets can help businesses stand out and draw specialized pet owners seeking ancestry and health information. This diversification can expand market reach and create new revenue streams.
Dogs segment dominated the pet DNA testing market with the largest share in 2024, driven by ancestry analysis genetic health screening and breed identification are in high demand. To ensure responsible breeding practices optimize nutrition and comprehend possible hereditary diseases many dog owners seek DNA testing. Comprehensive canine genetic databases are provided by organizations like Embark Wisdom Panel and Orivet which improves the accuracy and dependability of tests.
The growing popularity of adopting mixed-breed dogs has increased the demand for DNA testing as pet owners seek to learn more about the ancestry and possible health hazards of their animals. DNA testing is becoming more common in clinical settings as a result of veterinary professional's recommendations for early disease detection.
Cat segment is expected to grow at the fastest rate in the forecast period driven by growing knowledge of breed-specific illnesses that can be identified by DNA testing such as polycystic kidney disease and hypertrophic cardiomyopathy. Cat breed identification, health risk assessments, and trait analysis are now included in the services offered by businesses such as Basepaws and Optimal Selection Feline. Because many domestic cats have mixed ancestry DNA testing is appealing to owners who are interested in their feline's genetic background, unlike a dog whose breeds are well documented. Further driving up demand for feline DNA testing is the increasing number of cat adoptions and the growing trend of customized pet care.
The saliva segment dominated the market with the largest share in 2024, driven by its ease of use, non-invasiveness, and simplicity in sample collection. Saliva swab tests are preferred by pet owners because they are more accessible and reasonably priced, and they can be done at home without the help of a professional. Because they provide thorough breed identification ancestry mapping and health screenings using straightforward cheek swabs companies like Embark Wisdom Panel and Basepaws have helped to popularize saliva-based tests.
Improvements in genetic sequencing have increased the precision of saliva tests giving pet owners comprehensive information on the inherited characteristics and possible health hazards of their animal companion. As more pet parents choose at-home testing kits this market is still expanding.
Blood segment is expected to grow at the fastest rate in the forecast period, expanding quickly as a result of its improved accuracy and dependability. To identify specific breeds and identify genetic disorders and inherited diseases veterinary clinics and professional breeders are increasingly using blood samples.
Blood samples are perfect for sophisticated health screenings because they contain higher-quality DNA which lowers the risk of contamination and increases test precision. For veterinarians and research facilities companies such as Neogen and Orivet provide customized blood-based genetic tests. This pet DNA testing market is growing as a result of the growing need for specialized veterinary diagnostics and early disease detection, especially in clinical and breeding settings.
Breed profile segment dominated the market with the largest share in 2024, driven by pet owners' interest in the origins of their animal's growth. Breed identification tests are in high demand since many adopt mixed-breed dogs and cats without knowing their genetic heritage. Organizations such as Embark Wisdom Panel and Basepaws provide comprehensive breed databases with incredibly precise genetic marker-based results. Breeders and animal lovers who wish to verify purebred ancestry or comprehend behavioral characteristics associated with breeds also frequently use breed testing. The breed profile segment continues to hold the largest market share as DNA testing becomes more widely available and more reasonably priced.
Health and Wellness segment is expected to grow at the fastest rate in the forecast period, these tests enable early intervention and customized care plans by screening for genetic predispositions to diseases like hip dysplasia heart disease, and hereditary cancers. More genetic health testing services are being offered by organizations like Orivet Neogen and Optimal Selection which assist veterinarians and pet owners in identifying possible hazards before symptoms manifest. The pet DNA testing market is expanding at the fastest rate due to the growing demand for health and wellness testing brought on by improvements in DNA-based diagnostics and growing awareness of pet healthcare.
Breeders segment dominated the market with the largest share because genetic testing is essential to maintaining breed standards and ensuring healthy bloodlines breeders control most of the pet DNA testing market. By choosing genetically robust partners professional breeders can improve breeding programs verify lineage and screen for hereditary diseases using DNA testing. Specialized tests designed for breeders are provided by companies such as Neogen Orivet and Optimal Selections. These tests offer information on genetic traits, coat colors, and possible health hazards. This market is the biggest service since DNA testing helps breeders preserve their reputation and enhance the general health of breeds.
Pet owners' segment is expected to grow at the fastest rate in the forecast period as more people get DNA testing for personal information and pet health care and to find out more about the ancestry of their pets. Pet owners are investing in high-end medical care such as genetic screening for hereditary disorders and breed identification as a result of the growing trend of pet humanization. At-home testing kits are now widely accessible thanks to companies like Embark Wisdom Panel and Basepaws. These kits enable pet parents to obtain comprehensive genetic reports by collecting saliva samples. DNA testing is the market segment with the fastest rate of growth as pet owner's awareness of the risks to their genetic health and their emphasis on individualized pet care are driving up demand for the service.
By Animal Type
By Sample Type
By Test Type
By End-use
By Region
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