At-home Fitness Equipment Market Revenue to Attain USD 19.00 Bn by 2033

11 Oct 2024

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Table of Content

1. At-home Fitness Equipment Market Revenue and Trends 2. Market Overview 3. Report Highlights of the At-home Fitness Equipment Market 4. At-home Fitness Equipment Market Trends 5. Regional Insights 6. At-home Fitness Equipment Market Coverage 7. Market News

At-home Fitness Equipment Market Revenue and Trends

The at-home fitness equipment market revenue surpassed USD 9.34 billion in 2024 and is predicted to attain around USD 19.00 billion by 2033 with a CAGR of 8.21% during forecast period. The demand for at-home fitness equipment is rising due to increasing awareness about health and fitness. People are increasingly recognizing the importance of active living. Thus, they are engaging in fitness activities like jogging, running, skipping, and swimming, which boost the market growth.

Market Overview

At-home fitness equipment refers to products designed for household purposes. These equipment include treadmills, cross-containers, and upright bikes. The changing lifestyle and busy schedules encourage people to work out at home, creating a huge demand for at-home fitness equipment.

Moreover, the emergence of new technologies like AI can help with personalized workout plans, nutrition advice, real-time correction, and provide data regarding health. It also helps with tracking performance and improving the user experience.

• For instance, in September 2024, Kabata launched its adjustable dumbbells, which use artificial intelligence to count reps and offer personalized strength training. The dumbbells also send hepatic feedback to users while performing movements.

Furthermore, rising health concerns and diseases like hypertension, diabetes, asthma, and obesity create interest in healthy lifestyles, boosting the market for at-home fitness equipment. Increasing urbanization and rising consumer spending on lifestyle are driving the growth of the at-home fitness equipment market.

Report Highlights of the At-home Fitness Equipment Market

• By product, the cardiovascular training equipment segment is anticipated to grow significantly in the coming years due to the increasing awareness about the importance of cardiovascular health. With the increasing prevalence of cardiovascular diseases and changing lifestyle and eating habits among individuals, the demand for cardiovascular training equipment is rising. Cardiovascular training equipment, such as rowing machines, treadmills, and stationary bicycles, help improve the strength of the muscles, lower the risk of heart disease, and burn fat, reduce stress weight, and improve stamina.
• By distribution channel, the dealers segment led the market with the largest share in 2023. The increasing preference for purchasing fitness equipment from dealers contributed to the segment’s dominance. Dealers provide several types of fitness equipment varying in size and shape. They also deliver equipment to retail stores, online stores, fitness retailers, and distributors.
• By end-user, the apartments segment dominated the market for at-home fitness equipment in 2023. Having a fitness gym at residential apartments or buildings makes it easy for people to work out during their busy schedules. Moreover, the increasing construction of buildings also demands residential gym, creating a market for at-home fitness equipment.

At-home Fitness Equipment Market Trends

Increasing awareness about healthy living: With the rising prevalence of various diseases, like type 2 diabetes, cardiovascular disease, obesity, and cardiovascular diseases, awareness about healthy living is increasing. This, in turn, influences individuals to engage in physical activities like swimming and yoga, significantly boosting the market. Moreover, the rising trend of bodybuilding among youngsters propels the market.

Emergence of advanced equipment: Advanced fitness equipment such as treadmills with smart and data-driven tools, smart watches, and fitness trackers are in high demand, as they help monitor the health and fitness of individuals in real-time.

Regional Insights

North America held the largest share of the at-home fitness equipment market in 2023 due to increasing awareness about health and a shift towards a healthy and fit lifestyle. In addition, the increasing number of lifestyle-related diseases like obesity, cardiovascular disease, and diabetes and changing lifestyles encourage people to maintain a healthy lifestyle. For instance, according to the CDC report, every year, about 805,000 people in the U.S. are diagnosed with heart disease.

At-home Fitness Equipment Market Coverage

Market News

• In September 2024, IFIT announced the launch of a new smart product line-up, including new hardware, an interactive AI Coach, and a redesigned operating system. The company is also set to launch 40 smart products that feature hardware improvements and a touch screen that syncs with its AI coach, recommends workouts, and helps to stick with the fitness goals. 
• In May 2024, Sunny Health and Fitness launched its new Smart Stepper Line that enhances the fitness and provide users with innovative and engaging workout experience. It also allows user to track the health and workout data, customize fitness plans, and in-app social features.
• In March 2024, Technogym launched its AI-powered health and longevity tracking that adjust the training program to improve and maximize the results and also supports the marketing efforts through advanced profiling.

Market Segmentation

By Product

• Cardiovascular Training Equipments
  • Treadmills
  • Stationary Cycles
  • Rowing Machines
• Elliptical and Others
• Free Weights
• Power Racks

By Distribution Channel

• Dealers
• Online
  • Direct Distribution
  • 3rd Party Retailers
• Retail
  • Mass Retailers
  • Specialty Retailers
• Gym/Clubs

By End-user

• Household
• Apartments

By Price Point

• Low
• Mid
• Luxury

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