Clean Label Ingredients Market Revenue to Attain USD 90.91 Bn by 2033


10 Oct 2024

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The global clean label ingredients market revenue reached USD 130.47 billion in 2024 and is predicted to attain around USD 90.91 billion by 2033 growing at a CAGR of 4.32%. The demand for transparency in food & beverages is driving the expansion of global clean label market. growing awareness of healthy lifestyle and sustainability concerns are expecting to boost the market’s expansion. raising focus of regulatory bodies in clean labels are encouraging market success.

Clean Label Ingredients Market Statistics

Market Overview

Awareness of artificial additives and unhealthy preservations are engaging consumer interest toward clean label ingredient goods. Growing trend of health diet and requirement of food product transparency driving demand of clean labels. Additionally, world has been adapting clean label ingredients in snacks, dietary products, and beverages with extend concern of health. Increased sustainability consciousness accounted consumers to move toward clean labels, that further encouraging food manufacturers for innovations of novel clean label ingredients to meet customer satisfaction. Growing global population and urbanization are attracting several privilege of chronic disease, artificial ingredients and fuelling this privilege, as a result, it attracting the regulatory bodies toward the solution of clean labels. Significant support of regulatory government for clean eating movements helping to build consumer trust and involvements.

Report Highlights of Clean Label Ingredients Market

  • Based on the form, the powder segment held the largest market share in 2023. Ongoing development of clean label products in pharmaceutical industry due to noticeable consumer demand of clean label medicines has significantly expand segment growth. Additionally, capabilities of large storage, easy handling and lightweight are the major factors enhancing powder clean labels.
  • By type, the natural flavour segment accounted as highest shareholder of market. As manufacturer industries are seeking innovations of addition of natural flavours in clean label goods are improving product quality and standards. 
  • Moreover, as per type segment, the food & vegetable segment is seen as the fastest growing segment in the clean label ingredients market. Growing consumer preference towards eco-friendly concerns and ethical food chain are assisting reduction of synthetic additives.
  • By application, the food segment observed as dominant segmentof market in 2023. Clean label ingredients are natural sources without requirement of chemical and additives, for safety of food consumption, clean label ingredients in food are essential.
  • Based on applications, diary, non-diary and fermented beverages are accounted to increase market share in upcoming years due to manufacturers focus to meet consumer demand for quality of yoghurts, fermented desserts, dairy beverages.
  • The B2B distribution segment remain as dominant of market with encouragement by strict label regulation affairs and sustainability emphasis in manufacturing industries. FDA guidance of United State for the person who manufacture, pack, transport, distribute, receive, and import food to develop and maintain more transparency, enhancing B2B system.
  • Strict government regulations

“Free-from” claims in the UK and European gluten regulation are promoting the awareness of utilization of clean label ingredients, which enhancing the sustainability growth, options for healthy food, and transparency demand by consumers.

  • Growing demand of organic food

Manufacture industries are prioritising use of clean label ingredients due to raising consumer demand for plant-based colourants, natural preservatives, non-GMO starches, organic sweeteners, and sustainable products. Clean label production reduces process and requirement of maximum additives, which emphasizes their utilization in organic production process.

  • Health trend among millennial and Gen Z

Recent generation being highly health conscious and prioritizing natural and sustainable food consumption. craze of vegan options, gluten-free, GMO-free, non-toxic and allergies free products enhancing adaption of clean label ingredients. Moreover, social media playing crucial role for organic and sustainable label influence.

Regional Insights

Europe is expected to maintain dominant position in clean label ingredients market in forecast period. Regulatory government in Europe boosting the demand of clean label ingredients. Gluten-free regulation by The Food Information Regulation (Regulation (EU) 1169/2011), and “free-from” claim regulation by (Regulation (EC) 178/2002) are awakening consumers about product ingredients by encouraging transparency of food labelling. Moreover, regulation such as General Food Law, Food Information to Consumer (FIC), Organic Farming Regulation, and Nutrition and Health Claims Regulation are enhancing countability, use of organic ingredients and transparent information for food labelling.

European government initiatives and programme promotions like ‘Farm to Fork’, EU Commissions “Clean Label” initiative, and EU’s Horizon innovations are making consumer awareness. France’s “Nutri-Score” labelling system increasing awareness among consumers about nutritional value of food. Germany’s “Green Dot” packaging recycling program has been encouraging use of natural packaging materials like bamboo or FSC-approved paper in order to reduce carbon from environment. government activities of Europe encouraging manufacturers to collaborate with food & beverage companies, scaling in productions and supporting R&D for new innovations in clean label products.

North America is seen to witness significant growth in corners of food choices, health, and sustainability in region. USFDA Food Safety Modernization Act (FSMA) is being responsible for spectacular change in both global human and animal food system. USDA Organic Regulation are encouraging reduction of synthetic pesticides, fertilizers, and herbicides. This regulation influencing US food system for satisfying demand of organic and non-GMO ingredients. US Nutritional Labelling and Education Act has significantly impacting US clean label ingredients market with key provisions of mandatory nutritional labelling of food products, health claim and nutrient content claim regulations, and by standardizing contents for labels.

Government of United States continuously promoting educational initiatives like USDA’s “ChooseMyPlate” guidelines, FDA’s “Nutritional Facts” campaign, and National nutrition and health campaign to increase awareness of clean and organic ingredients labelling among next generation. Due to increased demand for plant-based alternatives, growing awareness of cleanliness and food transparency, and governments primary target of high-income and younger generation is expected to poison the clean label ingredient market in North America.

Clean Label Ingredients Market Coverage

Report Attribute Key Statistics
Market Revenue in 2024 USD 130.47 Billion
Market Revenue by 2033 USD 90.91 Billion
CAGR 4.32% from 2023 to 2033
Quantitative Units Revenue in USD million/billion, Volume in units
Largest Market Europe
Base Year 2023
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Market News

  • In February 2024, Ingredion Incorporated (NYSE: INGR), a leading provider of clean label ingredient solutions to the food and beverages. launched its NOVATION® Indulge 2940 starch, with aim of growth in clean label texturizers pipeline with the first non-GMO functional native corn starch. This provides offers enhanced texture for gelling and   co-texturizing for popular dairy and alternative dairy products as well as desserts.

Market Segmentation

By Form

  • Powder
  • Liquid
  • Others

By Type

  • Natural Colours
  • Natural Flavours
  • Fruits & Vegetables Ingredients
  • Starch & Sweeteners
  • Flour
  • Malt
  • Others

By Application

  • Food
    • Bakery
    • Confectionery
    • Cereals & Snacks
    • Processed Food
    • Others
  • Pet Food
  • Dairy, Non-Dairy, And Fermented Beverages
  • Others

By Distribution Channel

  • B2B
  • B2C

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