July 2022
The global natural and organic cosmetics market reached USD 38.04 billion in 2023 and is predicted to attain around USD 94.27 billion by 2033, growing at a CAGR of 9.40% during the forecast period. The natural and organic cosmetics market is expanding due to the increasing awareness among the buyers for the natural and organic products and the rising environmental concern and a shift towards the sustainable use is driving the market growth.
Natural and organic cosmetics belong to the beauty and personal care industry. Although many brands and consumers use the term “natural” and “organic” as synonyms, but they define separate qualities of cosmetic products. Natural personal care products are made with 95% ingredients that come from plants or minerals and the remaining 5% is produced in labs or in synthetic form. Whereas the organic products are made with 95% natural ingredients that are grown without chemical fertilizers or pesticides.
Natural and organic cosmetics are highly used in the increasing population as it brings a connection between the environment and health protection. These cosmetics are not only used for taking care of the skin but also ensure the well-being of the consumer who chooses the natural products over the conventional products. Also, the growing awareness among the consumers is driving the beauty sector to develop advanced formulations over years.
Increasing demand in e-commerce drive the market demand
The growing demand for e-commerce in the natural and organic market is driving the growth as various key players are using the digital marketing platforms, preparing advertisements and making efforts to showcase their product through social media that boosts the product demand. The growing demand for the use of social media platforms drives the attention of many users to shop through e-commerce sites.
Also, the increasing number of skin related diseases due to the use of synthetic products in beauty cosmetic increases the sales for the natural and organic products. Synthetic products use toxic chemicals like methylparaben, propylparaben that causes cane, blemishes, allergic reaction and other skin related disease. To overcome this various companies are focusing on using organic products.
Additionally, the growing involvement of celebrity for promoting the beauty cosmetic products also fuels the natural and organic cosmetic market. For example, Jessica Alba co-founded the Honest Company drives for the natural and organic cosmetics market share increase.
Changing Consumer Preferences to Offer a Shift to the Market
The changing consumer preference is also expected to drive the market. Also, the rise in demand for the organic and natural products in various sectors including the cosmetic products is gaining more demand. Also focus is made on the limited use of the chemicals and reducing the side effects like itching, swelling, irritation and providing safer care for individuals. Moreover, these products are environment friendly due to the lack of chemicals and they do not leave excessive footprint on soil, water or air.
Advancements in Technology to Offer an Opportunity to the Market
The shift towards the natural cosmetics leads to the global movement in advanced technology for better ingredients over the synthetic ingredients. The green product is gaining demand from the consumers and many companies are also adopting for the smaller green products brands. Green products are gaining demand in various market fields and developing advanced products due to the emerging new technological advancements.
The rising demand for the natural and organic cosmetic products is increasing heavily as consumers prefer the use of natural products that influences the market growth. Organic materials are collected without using synthetic chemicals collected from plants like henna, vegetables, dried fruits and floral extracts. Also, the demand for the natural and organic cosmetic is also growing due to increased economy, working women and the rising urbanization boosting the market for the use of natural and organic cosmetics.
North America dominated the natural and organic cosmetics market due to the increased income and focus on skincare driving the demand for the beauty cosmetics. Also, many companies are investing in the digital and social media platforms to promote their brands. Key players in the North American regions are Coty Inc., L’Oreal SA, Unilever PLC and Estee Lauder Companies Inc. Additionally, the rising consumer inclination towards natural or chemical-free cosmetic products create a significant potential for the market to grow.
Asia-Pacific is expected to grow at a notable rate in the natural and cosmetics market during the forecast period. The rise in urbanization and modernization leads the market for the organic cosmetics. The emerging e-commerce industry, majorly in Asian countries and advancements in digitalization accelerate the market growth. The countries like India, China, Japan and South Korea play a significant role due to the increase influence of social media platforms.
Recent Development in Natural and Organic Cosmetics by L’Oreal
Company Name | L’Oreal |
Headquarterc | U.S. |
Recent Development | L’Oreal has acquired Aesop which is a beauty brand that aims for the manufacturing and entering the natural and organic cosmetic sector in the Asia-Pacific regions. |
Recent Development in Natural and Organic Cosmetics by True Botanicals
Company Name | True Botanicals |
Headquarter | USA |
Recent Development | True Botanicals has announced a Series B investment from NextWorld Evergreen that will accelerate the True Botanicals retail footprint while focusing on the social and environmental impacts. |
The global natural and organic cosmetic market is expected to grow due to the growing demand for the cosmetic industry and the emerging e-commerce sectors. Also, the sales of the cosmetics through the online platforms have increased due to the growing number of shoppers along with the ease of shopping by online. Moreover, many companies also spend many amounts and also provide higher discounts and other incentives to the consumers. Many companies offer multiple tools like matching the shades and providing inputs for consumers who are unable to decide that improves the customer experience and sales of the product. The advanced technologies like the Artificial Intelligence and Machine learning help in the development of the cosmetic industry.
Report Attribute | Key Statistics |
Market Revenue in 2024 | USD 41.65 Billion |
Market Revenue by 2033 | USD 94.27 Billion |
CAGR | 9.40% |
Quantitative Units | Revenue in USD million/billion, Volume in units |
Largest Market | North America |
Base Year | 2023 |
Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Market Segmentation
By Product Type
By Distribution Channel
By End Use
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