Protein Water Market Revenue to Attain USD 1,801.71 Mn by 2033

25 Nov 2024

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Table of Content

1. Protein Water Market Revenue and Trends 2. Market Overview 3. Report Highlights of the Protein Water Market 4. Protein Water Market Trends 5. Protein Water Market Coverage 6. Regional Outlook 7. Market News

Protein Water Market Revenue and Trends

The global protein water market revenue surpassed USD 861.74 million in 2024 and is predicted to attain around USD 1,801.71 million by 2033, growing at a CAGR of 8.54% during the forecast period. The rising intervention of the leading health and supplement players in adding protein water to their portfolio due to consumer attraction towards the drink is driving the growth of the market. 

Market Overview

The protein water is a combination of the protein powder and water. Whey protein is one of the important parts of this product. The protein water is also made from other types of protein, such as plant-based protein and collagen peptide, which is derived from animal-based protein. The product offers several benefits to the human body, such as improving overall health such as improving the immune system, enhancing energy levels in the body, and others. The demand for protein water from sportspersons, gymnasts, and others is driving the growth of the market.

Report Highlights of the Protein Water Market

• By product, the flavored protein water segment dominated the market in 2023. The increasing demand for the flavored protein water due to its enhance taste and nutritional qualities with addition of the fruit flavors. The flavored protein can be consumed by different age groups of consumers due to its enhanced taste and appearance of colors. 
• By product, the unflavored segment expects considerable growth in the market during the forecast period. There is an increasing demand for plain, sugar-free protein water for customization according to need. The rising cases of diabetes patients are also driving the demand for the unflavored protein water segment. 
• By distribution channel, the hypermarket and supermarket segment led the protein water market in 2023. The increasing availability of supermarkets and hypermarkets in urban areas and added benefits such as great offers and discounts added in products are driving the sales of protein water by hypermarkets and supermarkets. 
• By distribution channel, the online channel segment is expecting significant growth in the market during the forecast period. The increasing e-commerce industry and the rising preference towards online shopping by the younger population account for the rise in the sale of protein water by the online channel segment.

Protein Water Market Trends

Rising consumer base: 

The increasing awareness about the additional nutritional supplements in their regular diet or food to fulfill the daily requirement of protein in the body is driving the growth of the protein water market.

Surge in lifestyle expenses:

The rising economic stability in the regional countries and the rise in the disposable income in the population, which drives the increase in the lifestyle expenses and demand for personal consumer products, rise in the sports culture in the younger population, and the acceptance of athletics as a career is accelerating the growth of the market.

Rising market participation:

The increasing market competition in the protein drinks and powder market and the continuous development and launch of innovative formulations and products in protein water are accelerating the growth of the protein water market.

Evaluation of product:

The continuous investment in the evaluation of the product in terms of formulation, development of plant-based protein water, sustainable packaging, and others are further propelling the expansion of the market.

Protein Water Market Coverage

Regional Outlook

North America dominated the protein water market in 2023. The growth of the market is attributed to the rising demand for additional supplements in their regular diet to boost energy and the immune system and maintain weight, which is driving the demand for protein water. The rising awareness among the population for physical fitness and the increasing number of athletes are driving the demand for protein water to boost energy levels and provide an adequate amount of supplements and nutrition to the body, which is not fulfilled by the regular diet. Additionally, the rising expenditure on lifestyle and intervention by the new market players are driving the growth of the protein water market in the region.

Asia Pacific expects the fastest growth in the market during the forecast period. The growth of the market is attributed to the rising preference of the population towards physical fitness, and an increasing number of athletes in countries like China and India is driving the expansion of protein water. The rise in the protein market, with the intervention of the new market players in the regional countries, along with the new formulations, flavors, and other properties, is driving the growth of the protein water market across the region.

Market News

• In October 2024, Asembl announced the strategic partnership with the Australian supplement brand Perfetti Van Melle’s Chupa Chups and BSc for the launch of the latest soft protein bars and protein water powder.  The launch collection features 20 grams of protein and Chupa Chup flavors.
• In July 2024, FORALL, A no-nonsense nutritional brand, launched Whey Protein Isolate, its first product in the range containing only one ingredient. The products are the most efficient, cleanest, and unencumbered way for consumers to upgrade their diet with more protein.

Market Segmentation

By Product

• Flavored
• Unflavored

By Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

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