U.S. Healthcare CRM Market Revenue to Attain USD 28.62 Bn by 2033

12 Dec 2024

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Table of Content

1. U.S. Healthcare CRM Market Revenue and Trends 2023 to 2033 2. Market Overview 3. Report Highlights of the U.S. Healthcare CRM Market 4. Major Trends in the U.S. Healthcare CRM Market 5. U.S. Healthcare CRM Market Market Coverage 6. U.S. Healthcare CRM Market Companies 7. Market News

U.S. Healthcare CRM Market Revenue and Trends 2023 to 2033

The U.S. healthcare CRM market revenue reached USD 12.02 billion in 2024 and is predicted to attain around USD 28.62 billion by 2033 with a CAGR of 10.12%. The rising prevalence of chronic diseases, such as cardiovascular diseases (CVDs), chronic obstructive pulmonary diseases (COPDs), and diabetes, and the increasing focus on improving patient outcomes and satisfaction are expected to drive the market during the forecast period.

Market Overview

Healthcare customer relationship management (CRM) refers to a software solution that is specifically designed for healthcare organizations to improve patient care. CRM solution offers various tools and services to improve communications between healthcare providers and patients. These services focus on minimizing the risk of errors, streamlining workflows, and reducing administrative burden. Healthcare CRM solution also enhances coordination between departments and specialties and increase the operational efficiency of the healthcare organization.

The market is experiencing significant growth due to the rising need for patient management. Healthcare CRM solutions help manage patient data, further enhancing decision-making. Increasing cases of chronic diseases, like diabetes and cardiovascular diseases, are expected to boost the demand for healthcare CRM solutions to manage patient data. According to the Centers for Disease Control and Prevention (CDC), chronic diseases are among the leading causes of death. About 129 million people in the U.S. have at least one major chronic disease. Furthermore, rising geriatric population is likely to contribute to market expansion, as older people are more susceptible to chronic diseases.

Report Highlights of the U.S. Healthcare CRM Market

• By component, the software segment dominated the market with the largest share in 2023. This is mainly due to the increased integration of CRM software with electronic health records (EHR) to facilitate seamless data exchange and improve patient care. On the other hand, the services segment is anticipated to grow at a rapid pace in the coming years due to the increasing need for communication and support services to improve patient engagement and streamline operations.
• By application, the customer service & support segment held the largest share of the market in 2023. This is primarily due to the increasing emphasis on providing timely support and assistance to improve patient experience.
• By deployment model, the cloud segment led the market in 2023. The segment’s dominance is attributed to the increased adoption of cloud-based CRM solutions due to their enhanced security and cost-effectiveness.

Major Trends in the U.S. Healthcare CRM Market

• Rising Need for Data Management: With the increasing patient pool, there is a high need for patient data management solutions. However, healthcare CRM solutions help analyze and manage patient information. These solutions also help in improving the delivery of healthcare services, improving patient outcomes, and operational planning. Moreover, CRM solutions automate the entire schedule management process.
• Increasing Demand for Patient-centric Care: Healthcare organizations are heavily investing in CRM solutions due to the rising demand for patient-centric care. Healthcare CRM enables healthcare professionals to access patient data and design personalized treatment plans for individuals. It also reduces the need for manual documentation.
• Technological Advancements: Advancements in technology create immense opportunities in the market. Integrating advanced technologies like artificial intelligence, machine learning, and data analytics in healthcare CRM makes it possible to analyze large datasets and provide predictive insights. This further allows healthcare providers in decision making. Moreover, rising integration with other technologies such as EHRs and telehealth is boosting the market. AI-driven healthcare CRM helps in analyzing EHRs, thereby improving treatment plans. For instance, in August 2024, Innovaccer Inc., a U.S. digital health company, announced the launch of the Healthcare Experience Platform (HXP), a comprehensive solution powered by AI to ignite patient engagement and revenue growth.

U.S. Healthcare CRM Market Market Coverage

U.S. Healthcare CRM Market Companies

• Salesforce.Com Inc
• Microsoft Corporation
• Oracle Corporation
• PegasystemsInc
• Sage Group Plc
• SAP SE
• SugarCRM
• Zoho Corporation Pvt Ltd
• Cerner Corporation
• Keona Health

Market News

• In August 2024, FreeAgent CRM launched a Pay-Per-Lead (PPL) campaign on the Gartner Digital Markets platform. Its target audience included B2B companies in the U.S. and Canada operating in different industries, including healthcare, manufacturing, media, and customer service.
• In March 2024, Salesforce, an American cloud-based software company, announced AI and data innovations for CRM to make healthcare operations more efficient and personalized.

Market Segmentation

By Component

• Software
• Services

By Application

• Customer Service & Support
• Marketing
• Sales
• CRM Analytics
• Others

By Type

• Operational
• Collaborative
• Analytical

By Deployment Model

• On-Premise
• Hybrid
• Cloud

By End User

• Healthcare Providers
  • Hospitals
  • Ambulatory Care Centers
  • Diagnostics & Imaging Centers
  • Pharmacies
  • Others
• Healthcare Payers
  • Private Payers
  • Public Payers

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