Weight Loss Supplement Market Revenue to Attain USD 110.01 Bn by 2033


25 Nov 2024

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The global weight loss supplement market revenue reached USD 33.18 billion in 2024 and is predicted to attain around USD 110.01 billion by 2033 with a CAGR of 14.25% during the forecast period. The demand for the weight loss supplement market is increasing because of the increasing prevalence of obesity across the globe.

Weight Loss Supplement Market Statistics

Market Overview

The weight loss supplement market covers the products and services that stimulate weight loss by reducing body fat and muscles. These products are available in many medication forms, such as capsule liquids, powders, and tablets, and contain an extensive range of elements. In this market, the quality of supplements is more crucial and is determined by supplements, efficacy, safety, purity, and transparency in alignment with its adherence to ethical marketing principles.

Report Highlights of the Weight Loss Supplement Market 

  • By type, the powders segment led the global market in 2023. The dominance of the segment can be attributed to the launch of new powder forms by key market players.
  • By type, the pills segment is anticipated to grow at the fastest rate in the market over the forecast period. The growth of the segment can be credited to the increasing preference for this supplement in pill form.
  • By ingredient, in 2023, the vitamins & minerals segment led the market. The dominance of the segment can be credited to the rising awareness among consumers regarding nutritional deficiencies.
  • By ingredient, the natural extracts and botanicals segment is estimated to grow at the fastest rate in the market over the projected period. The growth of the segment is driven by increasing interest in vegan and organic supplements across the world.
  • By distribution channel, the offline segment dominated the weight loss supplement market in 2023. The dominance of the segment is due to the growing availability of weight loss supplements in pharmacy stores, health & beauty stores, and drug stores.
  • By distribution channel, the online segment is projected to grow at the fastest rate in the market during the forecast period. The growth of the segment can be attributed to the increasing prevalence of the e-commerce industry.
  • By end use, in 2023, the 18 to 40-year-old segment dominated the market 2023. The dominance of the segment is because of the increasing need to maintain a healthy body weight.
  • By end use, the under-18 years segment is expected to show fastest growth in the market over the projected period. The growth of the segment can be driven by increasing fitness awareness among this age group.

The increasing obese population across the globe

The increasing obese population is the key factor driving the weight loss supplement market growth because of the rise in the incidence of overweight and obesity conditions. Weight loss supplements are a sophisticated way to accomplish weight loss goals, which in turn drives the demand for these supplements. Also, growing awareness of the risks related to obesity, like heart disease, diabetes, and certain cancers, has led to more emphasis on weight loss supplements.

Growing shift towards natural and herbal ingredients

The increasing shift in natural ingredients in the weight loss supplement market is fuelled by consumer preferences, perceived efficacy, and safety concerns. Consumers are increasingly becoming health-aware and searching for products that are sustainable and safer. Moreover, there is concern for the side effects and safety of synthetic ingredients found in conventional weight loss supplements.

  • In July 2022, Herbalife Nutrition Co. offered Fat, a new supplement that helps consumers who may be drinking too much during the week achieve and maintain health and lifestyle goals.

Use of digital health platforms

Digital health platforms can process patient data, offering individualized monitoring and intervention progress. These platforms further help patients to take benefit of digital technologies to enhance their overall health. Furthermore, digital marketing strategies such as search engine optimization (SEO), media advertising, and collaborations can companies raise awareness and propel traffic to their online stores.

Regional Snapshot

North America dominated the weight loss supplement market in 2023. The dominance of the region can be credited to the growing health awareness and rising disposable incomes of most of the population. Furthermore, ongoing advancements in product formulations and the introduction of new marketing strategies have fuelled consumer engagement by increasing the accessibility and convenience of end-use platforms.

Asia Pacific is anticipated to grow at the fastest rate in the weight loss supplement market over the studied period. The region's growth can be linked to the increasing obesity rates and rising preference for herbal and natural products. Moreover, in the region, China has shown substantial growth due to the rising incidence of lifestyle-related diseases as Chinese citizens become more health conscious about their overall lifestyle.

Weight Loss Supplement Market Coverage

Report Attribute Key Statistics
Market Revenue in 2024 USD 33.18 Billion
Market Revenue by 2033 USD 110.01 Billion
CAGR 14.25% from 2024 to 2033
Quantitative Units Revenue in USD million/billion, Volume in units
Largest Market North America
Base Year 2023
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Market News 

  • In March 2022, KaraMD launched Pure Health Apple Cider Vinegar Gummies, a vegan gummy created to support digestive regulation, ketosis, weight management, and increased metabolism.
  • In January 2022, ZeoNutra launched SlimPlus, a vegan weight management product with SlimBiome. The product is available on Amazon, Flipkart, ZeoNutras website, and Healthcare sites like PharmEasy and NetMeds.

Market Segmentation

By Type

  • Liquid
  • Powder
  • Softgels
  • Pills
  • Others

By Ingredient

  • Vitamins and Minerals
  • Amino Acids
  • Natural Extracts/ Botanicals

By End-use

  • Under 18 Years
  • 18 To 40 Years
  • 41 To 50 Years
  • Above 50 Years

By Distribution Channel

  • Offline Channel
  • Online Channel

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