Weight Loss Supplement Market Size, Share and Trends 2024 to 2034

Weight Loss Supplement Market Size and Forecast 2024 to 2034

The global weight loss supplement market size is calculated at USD 33.18 billion in 2024 and is predicted to reach around USD 125.75 billion by 2034, expanding at a CAGR of 14.25% from 2024 to 2034. The increasing cases of obesity are the key factor driving the growth of the weight loss supplement market. Also, the rise of unhealthy lifestyle habits along with easy access to fast food is expected to fuel market growth further.

Weight Loss Supplement Market Key Takeaways

• North America dominated the global market with the largest market share of 37% in 2023.
• Asia Pacific is expected to witness the fastest growth in the market during the forecast period.
• By type, the powders segment contributed the highest market share of 38% in 2023.
• By type, the pills segment is predicted to witness significant growth in the market over the forecast period.
• By ingredients, the vitamins & minerals segment captured the biggest market share of 55% in 2023.
• By ingredients, the natural extracts & botanicals segment will witness significant growth during the forecast period.
• By distribution channel, the segment generated the major market share of 71% in 2023.
• By distribution channel, the online segment expected significant growth during the predicted period.
• By end-use, in 2023, the 18 to 40-year-old segment has held the largest market share of 58% in 2023.
• By end-use, the under-18 years segment will witness notable growth in the market during the forecast period.

Role of Artificial Intelligence (AI) in the Weight Loss Supplement Market

In the weight loss supplement market, Artificial Intelligence (AI) can help medical professionals to develop personalized exercise and diet plans that meet patients' demands. The AI algorithm can utilize medical records, patient data, and health status to boost the whole process. Furthermore, AI can provide nutritional guidance and advice for diet planning to make sure that patients are taking a prescribed number of nutritious calories each day.

• In March 2024, Healthify partners with OpenAI to enhance millions of lives with sustainable weight loss. Since introducing AI in its coaching and tracking components, Healthify has already helped users lose approximately 25 million+ pounds, and with OpenAI’s API, Healthify is greatly simplifying tracking and scaling up coaching.

U.S. Weight Loss Supplement Market Size and Growth 2024 to 2034

The U.S. weight loss supplement market size is exhibited at USD 8.59 billion in 2024 and is expected to be worth around USD 33.24 billion by 2034, growing at a CAGR of 14.45% from 2024 to 2034.

North America dominated the weight loss supplement market in 2023. The dominance of the segment can be attributed to rising health awareness, increasing disposable incomes in middle-class families, and the incidence of sedentary lifestyles. Furthermore, development in product formulations and launches of new marketing strategies have boosted consumer engagement by expanding the accessibility and convenience of end-use platforms.

• In January 2024, GNC, a U.S.-based company, launched its new product, GNC Total Lean GlucaTrim, a multi-action weight loss supplement. Created with an innovative formula, it aids in weight and inch reduction while preserving lean muscle mass and optimizing healthy blood sugar and insulin levels.

Asia Pacific is anticipated to grow at the fastest rate in the weight loss supplement market over the studied period. The growth of the segment can be credited to the growing obesity rates and increasing preference for herbal and natural products. Moreover, in the region, China shows significant growth owing to the growing incidence of lifestyle-related diseases. Chinese citizens are becoming more health conscious regarding their whole lifestyle.

Market Overview

The weight loss supplement market encompasses products and services that optimize weight loss by cutting body fat and muscles. These products are of many medication forms such as liquids, powders, capsules, and tablets, and also contain an extensive range of ingredients. In this market, the quality of supplements is more important and is determined by supplements' safety, purity, efficacy, and transparency concerning their adherence to ethical marketing principles.

Top 5 Countries with the Highest Obesity Rates in the World 2023

Weight Loss Supplement Market Growth Factors

• Increasing innovation in research and development is expected to boost the weight loss supplement market's growth shortly.
• Rising consumer interest in wellness and fitness can propel market growth soon.
• Eco-friendly and sustainable methods are increasingly becoming more adaptable across the globe, which will likely contribute to market expansion in the upcoming years.

Market Scope

Market Dynamics

Driver

Rising collaboration and sustainability practices

Weight loss supplement market players, with the help of fitness organizations and medical professionals, are collaborating willingly in this sector. This can help to create more detailed weight-management plans that contain exercise regimens, food recommendations, etc. In addition, sustainable weight loss practices are becoming essential across the supply chain, from choosing selective ingredients to packaging. This further signifies the global importance of sustainable stewardship.'

• In September 2024, Kourtney Kardashian’s wellness brand, Lemme, unveiled a new weight loss supplement that offers “significant weight management benefits. The supplement, called GLP-1 Daily, is made from ingredients such as saffron extract, lemon fruit extract, and orange extract.

Restraint

Stringent regulatory enforcement

Regulatory enforcement is anticipated to hinder the weight loss supplement market growth. There are many obstacles to ensuring reliable regulatory enforcement. Moreover, insufficient assessment of safety, inadequate regulatory demands, coupled with fewer resources for inspection and monitoring can contribute to these hurdles. Safety concerns are another major factor limiting the market growth throughout the forecast period.

Opportunity

The increase in promotional and marketing activities

In the weight loss supplement market, key players implement advanced business strategies to fuel product sales and visibility. These initiatives are specific to people looking to maintain a fit lifestyle while consuming their diet of choice. Furthermore, downstream channels such as gyms, fitness centers, and health clubs provide obese gym members with personalized assistance and guidance.

• In October 2024, PlantX Life Inc, a pioneer in building strong community store platforms, announced a joint venture with LIV3, founded by Christopher Mearns, to introduce their SugarShield supplement. This partnership is aimed at addressing the increasing USD 5.24 billion global weight loss management supplement market.

Type Insights

The powders segment led the global weight loss supplement market in 2023. The dominance of the segment can be attributed to the introduction of new powder forms by the key market players. The powdered formulation provides bulkier supplement quantities with a long shelf life. Additionally, powders are sophisticated dosage forms that enable more efficient and rapid drug absorption, improving overall bioavailability as compared to other forms.

• In June 2024, Pure Protein introduced All in One Protein Powder, specially created for people using GLP-1 medications for weight loss. The new protein powder mixes whey protein, collagen, and fiber, simplifying consumers' daily nutrition in one scoop.

The pills segment is anticipated to grow at the fastest rate in the weight loss supplement market over the forecast period. The growth of the segment can be credited to the growing preference for this supplement in pill form, created by their availability in different forms like sustained-release pills, chewable tablets, and sublingual pills. Moreover, Clinical trials play a significant role in impacting the overall segment's growth.

Ingredients Insights

The vitamins & minerals segment led the weight loss supplement market. The dominance of the segment can be linked to the increasing awareness among consumers regarding nutritional deficiencies. These supplements also aid in weight management keeping good body functions and metabolism. Moreover, vitamins and minerals play an important role in energy generation and optimize the health of the heart, brain, and other body parts.

• In August 2024, Vitamin Shoppe will launch a telehealth platform with an emphasis on weight reduction. The Vitamin Shoppe is rolling out a virtual healthcare service that will provide access to weight management solutions such as Ozempic, Mounjaro, and Rybelsus.

The natural extracts and botanicals extracts segment is estimated to grow at the fastest rate in the weight loss supplement market over the projected period. The growth of the segment is driven by rising interest in vegan and organic supplements across the globe due to increasing environmental awareness. Supplements extracted from natural sources such as green tea extract, caffeine, licorice root, and Garcinia Cambogia are famous. Additionally, the growing demand for conventional remedies is opening new avenues for cutting-edge products.

Distribution Channel Insights

The offline segment dominated the weight loss supplement weight loss supplement market in 2023. The dominance of the segment is due to the rising availability of weight loss supplements in pharmacy stores, health & beauty stores, and drug stores. Also, departmental stores are taking new initiatives to grow awareness about healthy lifestyles. Offline stores are constantly improving the overall shopping experience.

The online segment is projected to grow at the fastest rate in the weight loss supplement market during the forecast period. The growth of the segment can be attributed to the growing prevalence of the e-commerce industry coupled with the increasing shift toward online distribution channels. Furthermore, the rise in self-directed consumers is also a substantial factor fuelling segment growth.

End-use Insights

The 18 to 40-year-old segment dominated the weight loss supplement market 2023. The segment's dominance is due to the growing need to maintain a healthy body weight by keeping a toned physique. In addition, the increasing awareness of the benefits of weight loss supplements.

The under-18 years segment is expected to show fastest growth in the weight loss supplement market over the projected period. The growth of the segment can be driven by rising fitness awareness among the age group under this age, coupled with the advantages of these products. Also, an increase in disposable income among the majority of the population will contribute to segment growth shortly.

Weight Loss Supplement Market Companies

• Glanbia PLC
• GlaxoSmithKline PLC
• Herbalife Nutrition Ltd.
• Nestle
• Amway Corp.
• Ajinomoto Co. Inc.
• NutriSport Pharmacal, Inc.
• GNC Holdings, LLC
• GNC Holdings, LLC

Latest Announcement by Market Leaders

• In September 2024, GSK plc announced that it had completed the primary objective data analysis from the phase II part of the TH HSV REC-003 trial. This trial is a combined phase I/II proof-of-concept study to assess the potential clinical efficacy of GSK3943104.
• In August 2024, Medtronic and Abbott Laboratories announced a partnership to combine the former’s automated insulin delivery (AID) systems, such as the MiniMed insulin pump, with Abbott’s continuous glucose monitor (CGM) technology.

Recent Developments

• In March 2024, Novo Nordisk disclosed that the U.S. FDA approved Wegovy. This approval extends its indication to include the decrease of major cardiovascular events, such as heart attack or stroke, in adults diagnosed with known heart disease who are either obese or overweight.
• In January 2024, Abbott, a U.S., launched its latest offering, the PROTALITY brand. This new line features a high-protein nutrition shake designed to cater to the increasing demographic of adults seeking to manage weight loss while maintaining muscle mass and ensuring optimal nutrition.
• In February 2024, Herbalife launched its latest innovation, the Herbalife GLP-1 Nutrition Companion, introducing a new series of food and supplement product combinations.

Segments Covered in the Report

By Type

• Liquid
• Powder
• Softgels
• Pills
• Others

By Ingredient

• Vitamins and Minerals
• Amino Acids
• Natural Extracts/ Botanicals

By End-use

• Under 18 Years
• 18 To 40 Years
• 41 To 50 Years
• Above 50 Years

By Distribution Channel

• Offline Channel
• Online Channel

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa