Protein Water Market Size, Share and Trends 2024 to 2034

Protein Water Market Size and Forecast 2024 to 2034

The global protein water market size is calculated at USD 861.74 million in 2024 and is predicted to reach around USD 1,955.58 million by 2034, expanding at a CAGR of 8.54% from 2024 to 2034. The evolving sports culture, rising awareness about health, and demand for additional supplements and nutrition in their diet are driving the growth of the market.

Protein Water Market Key Takeaways

• North America dominated the global market with the largest market share of 37% in 2023.
• Asia Pacific is observed to witness notable growth in the market during the forecast period.
• By product, the flavored protein water segment contributed the highest market share of 82% in 2023.
• By product, the unflavored segment is observed to grow at the fastest rate in the market during the forecast period.
• By distribution channel, the hypermarket and supermarket segment generated a major market share of 46% in 2023.
• By distribution channel, the online channel segment expected significant growth during the predicted period.

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U.S. Protein Water Market Size and Growth 2024 to 2034

The U.S. protein water market size is exhibited at USD 223.19 million in 2024 and is expected to be worth around USD 517.01 million by 2034, growing at a CAGR of 8.74% from 2024 to 2034.

North America dominated the protein water market in 2023. The growth of the market is attributed to the rising awareness about health and body by the regional population; people are diverting to physical fitness, which drives the demand for additional supplements to their diet, which drives the growth of the market. The increasing disposable income, busy lifestyle, and demand for convenience food and drinks are driving the growth of the ready-to-drink type of package drinks. Additionally, the higher presence of the leading producer of the product is also contributing to the expansion of the protein water market in the region.

• In October 2023, according to the latest Ipsos poll for the Council for Responsible Nutrition (CRN), 74% of Americans use nutritional or dietary supplements. 55% of Americans are regular users of supplements. 83% of the dietary supplements say they trust the dietary supplement industry.

Asia Pacific expects the fastest growth in the market during the forecast period. The growth of the market is expected to increase with the rising population and the growing number of younger populations diverting towards physical and mental health, which drives the demand for nutrition supplements in their regular diet, which boosts the sales of protein water in the region. The increasing participation of the leading market players in protein drinks and packaged drinking water is driving the expansion of the protein water market across the region.

The Department of Biotechnology (DBT) instituted the sectoral committee on smart protein, in which they invested in the smart protein industry to improve India’s bioeconomy in 2022. The regional government has realized the importance of investment in smart protein, and the Maharashtra government has set the target to achieve a $1 trillion economy by 2030.

Market Overview

The protein water is the integration of the whey protein isolated in water and hydrolyzed collagen. Several leading players are investing in the development and further launch of the new variant in protein water. The rising awareness about health and maintaining physics are driving the demand for added nutritional supplements in their regular diet. And the increasing sport culture further drives the expansion of the protein water market.

Protein Water Market Growth Factors

• Rising concern over diet: The increasing concern over the diet in the population and fulfilling additional supplements in the regular diet for maintaining healthy physics and energy in the body is driving the demand for protein water.
• Increase in sports activities: The rising interest of people in sports and physical fitness activities is driving the demand for sports nutrition drinks, which is highly impacting the sales of sports drinks and protein water. These drinks increase energy levels, rapid recovery rates from injuries, and the immune system.
• Rising awareness: There has been an increase in awareness regarding the availability of healthy drinks and their nutritional content. Additionally, the leading market players are participating more actively in launching products with additional flavors, innovative packaging, and nutritional content, which boosts the growth of the protein water market.

Market Scope

Market Dynamics

Driver

Benefits associated with protein water

The rising awareness regarding protein water in the population and the benefits associated with the products in the human body is driving the growth of the protein water market. The protein water is highly capable of boosting energy levels and the immune system, helping reduce weight and maintain constant body weight. The protein water helps in hydrating the skin due to the availability of collagen, which serves the proper nutrition to the skin, makes the skin more hydrated, and also works as an anti-aging product.

Restraint

Side effects of products

Protein drinks sometimes cause severe side effects on the human body due to the long-term use of protein water, and it may cause digestion problems that collectively restrain the growth of the protein water market.

Opportunity

Rising interventions of new market players

The increasing participation of the new market players and the increased availability of the existing market players with the wide range of products inclusive of different flavors and sizes. Additionally, the disposable income, busy lifestyle in the population, and the demand for ready-to-drink packaged drinking products with the addition of protein components and flavors collectively drive the opportunity in the market’s expansion.

Product Insights

The flavored protein water segment dominated the protein water market in 2023. Flavored protein powder is one of the most popular products used by consumers in diet plans and workout routines. Flavored protein water consists of different types of fruit flavors that are added to it, which enhance the overall taste of the drink or protein water. The protein water is a combination of the protein powder and water. There is a rising concern about health and increasing spending on healthcare, gyms, and other types of workout sessions to maintain their body in shape. Flavored protein water is largely accepted by consumers due to its taste and other nutritional properties. The rising availability of the different types of flavored protein water and a number of players are heavily investing in the development and further launch of flavored protein water, which boosts the growth of the segment.

• In July 2023, Angel Yeast, a leading player in yeast manufacturing, partnered with the ffit8 to launch cutting-edge products: the protein nougat snack and the nougat protein bar.

The unflavored segment expects accountable growth in the protein water market during the forecast period. The rising preference towards unflavored protein water by consumers due to the consumer preference to add their own customization in flavors and increasing concern towards the sugar intake and low sugar diet is driving the adoption of unflavored protein water. The increasing cases of allergies due to the added flavors and sweeteners cause a negative impact on consumer health, which is also propelling the use of unflavored protein water segment.

Distribution Channel Insights

The hypermarket and supermarket segment led the protein water market in 2023. The rising preference acceptance of hypermarkets and supermarkets for personal and household shopping preferences is due to the wide availability of products under one roof that provide convenience in shopping to customers. The hypermarkets and supermarkets offer several discounts on products. Supermarkets and hypermarkets are great advertising platforms for showcasing brands and creating awareness regarding their products to consumers, which also contributes to increasing the sale of protein water by the hypermarket and supermarket segment.

• In August 2022, with the help of smart offline partnerships, Aquatein, the first proetin water brand in India, pushed the product to every corner of the nation. The company is now planning to open 1200 direct points of sale and expand internationally through strategic local partnerships in the MENA area.

The online channel segment is expecting significant growth in the market during the forecast period. The increase in the e-commerce industry and the rise in internet penetration in the population are among the leading contributors to the increase in the sale of protein water by the online segment. The increasingly younger generation and the rising preference for online shopping due to the convenience in shopping, door-delivery system, great offers and discounts, EMI offers, and the wider availability of products with different brands, sizes, and flavors, which drives the expansion of the online distribution segment. 

Protein Water Market Companies

• Protein Water Co.
• NZ Muscle
• Nexus Sports Nutrition
• Muscle Nation
• Aquatein
• Musashi Nutrition
• Protein2o Inc.
• Agropur Inc. (BiPro USA)
• BODIE*Z
• The Healthy Protein Co (Vieve)
• Glanbia PLC

Latest Announcements by the Industry Leaders

• Nexus Sports Nutrition Super Protein Water was awarded as Australia’s Best Product; the company invested $2.1 million in the development of Super Protein Water to provide a reliable product to consumers.

Recent Developments

• In February 2024, Warrior, a sports nutrition brand, added new protein water to its portfolio of high-protein snacks and supplements. The drink is low in calories and high in protein and will be available in two fresh flavors: berry and tropical. The bottle comes with nutritional properties such as vitamins and minerals to enhance hydration by adding 10 grams of collagen peptide to hair, skin, and nail nourishment. 
• Optimum Nutrition®, the world’s leading nutrition brand, launched Clear Protein, the latest product that enables cutting-edge technology to create a clear protein shake. The newly launched product is 100% plant protein isolate with fruity flavors, and 20 g of high-quality protein is added to it, which supports the daily supplement requirements. 

Segments Covered in the Report

By Product

• Flavored
• Unflavored

By Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa