Self-Rising Flour Market Size, Share and Trends 2024 to 2034

Self-Rising Flour Market Size and Forecast 2024 to 2034

The global self-rising flour market size is worth around USD 958.39 million in 2024 and is anticipated to reach around USD 1,853.82 million by 2034, growing at a CAGR of 6.82% over the forecast period 2024 to 2034. The North America self-rising flour market size reached USD 331.96 million in 2023. The rising demand to consume softer, lighter, and tender baked goods contributes to the self- rising flour market.

Self-Rising Flour Market Key Takeaways

• North America led the self-rising flour market and accounted for the largest market share of 48% in 2023.
• Asia Pacific will grow at the fastest rate in the market during the forecast period.
• By type, the wheat-based self-rising flour segment captured the highest market share of 87% in 2023.
• By type, the organic self-rising flour segment is expected to grow at the fastest rate in the market during the forecast period.
• By application, the bread & biscuits segment contributed the biggest market share of 48% in 2023.
• By application, the cakes & muffins segment is expected to grow rapidly in the market during the forecast period.
• By distribution, the hypermarket/supermarket segment has held the largest market share of 41% in 2023.
• By distribution, the specialty stores segment is anticipated to grow significantly in the market during the forecast period.

U.S. Self-Rising Flour Market Size and Growth 2024 to 2034

The U.S. self-rising flour market size was exhibited at USD 232.37 million in 2023 and is projected to be worth around USD 490.10 million by 2034, poised to grow at a CAGR of 7.01% from 2024 to 2034.

North America dominated the self-rising flour market in 2023. The rising demand for organic, gluten-free flour and specialty flour is increasing the market growth in North America. Better weather conditions in the United States and Canada, two of the world's biggest wheat producers, have resulted in lower plantings but higher yields.

• Approximately 51.5 million tonnes of wheat are predicted to be produced in the U.S. in 2024. This would be an increase over last year's total and the five-year average.
• Canada is estimated to harvest 33 million tonnes of wheat in 2024 despite a 2% decline in wheat plantings.

Asia Pacific will grow at the fastest rate in the self-rising flour market during the forecast period. The increase in production and consumption is experienced due to the rising population and increasing demand for what-based products. China and India are the leading countries in this region.

• FAO (Food and Agriculture Organization) estimated that the global wheat output in Russia is 797 million tonnes due to good weather conditions, and a small increase is expected.
• In China, an increase in domestic demand and an increase in the minimum purchase price have resulted in the expanded planted area, which supports the rise in wheat production, and Pakistan is expected to increase production to 28.3 million tonnes in 2024.

Market Overview

The self-rising flour market simplifies the baking process to prepare perfect, fluffy baked goods as it includes the leavening agent and the right amount of salt; no additional yeast or rising agents are needed. This is a convenient way to do this when baking supplies are lacking. Many self-rising flours are produced from bleach and low-protein soft wheat flour, which provides a soft texture and tender feel. Common recipes made from self-rising flours are cakes, biscuits, cobblers, pizza dough, bread, waffles, corn dogs, and many more. Self-rising flour is typically used in Southern recipes. The only difference between self-rising flour in the U.S. and the UK is that the flour in the United States has less baking powder and salt.

How is Artificial Intelligence (AI) Changing the Self-Rising Flour Market?

The incorporation of AI-powered tools facilitates the self-rising flour market and infiltration for bakers. It allows the user to invent new recipes and offers personalized advice. The personalized recipes are designed based on dietary recommendations and preferred flavors and tastes. It helps you generate a recipe based on available ingredients. It also customizes user recipes according to dietary restrictions and provides alternatives for allergy-causing food. AI suggests alternatives for not available ingredients. AI calculates the cooking time so the user can manage the time. Overall, it helps in transforming the baking experience by acting as a personal assistant.

• The American Bakers Association (ABA) annual convention was held in April 2024 in Scottsdale, where commercial baking companies and their suppliers talked about the adoption of AI for practical application in the bakery industry. Researchers conducted a survey of nearly 70% of respondents who plan on adopting AI in the next 12 months.

Self-Rising Flour Market Growth Factors

• Less ingredients needed: When preparing a recipe using self-rising flour, there's no need for additional ingredients to bake goods.
• Affordable: Compared to plain flour, self-rising flour price is less expensive. And it cut down on the price of buying additional ingredients.
• Convenience: As it does not require any complex procedure or measuring the right amount, it is user-friendly, saves time, and allows beginners to learn to bake with it.
• Consistency rise: self-rising flour provides a perfect rise to the baked cake or bread and offers the same constant level of quality.

Market Scope

Market Dynamics

Driver

Consistency and convenience

Self-rising flour is the most convenient flour among all the other used for baking goods as it already contains baking powder and salt. It raises the dough with any additional requirement of yeast or any other leavening agent. The result is always the same, as there is no manual need to measure the flour according to the ratio of different ingredients. A consistent light and tender result with each baked good is experienced.

Self-rising flour is ideal for beginner learners and for someone who has a short time in their hand to prepare. Self-rising flour provides a structural setting for cakes, pastries, and other baked goods, it offers extra leavening due to the presence of baking soda, which contributes to CO2 production and adds an appetizing flavour.

Restraint

Property deterioration over time

Prolonged periods of storage enable the self-rising flour to lose its property. Self-rising flour has a limited shelf life due to the baking powder present in it. After the baking powder has expired, it becomes inactive, and the baked goods do not rise. The shelf life of self-rising flour is about 9-12 months. However, exposure to moisture, heat, or air can deteriorate the flour and cause it to expire before the date.

According to USDA, using self-rising flour beyond expiry doesn’t affect safety, but it doesn’t promise good quality as it is past its prime condition. To avoid this problem, self-rising flour should be stored in a cool (21°C), dry place, and airtight container to maintain its freshness and quality.

Opportunity

Technology and regulatory impact

The self-rising flour market is expected to witness a transformation in technological advancement and increasing regulatory demands. This transformation is a complete shift in the operational, ethical, and environmental practices. For sustainability and efficiency, the EU’s Deforestation Regulation (EUDR) and Corporate Sustainability Due Diligence Directive (CSD) are integrated into the bakery industry.

The digital revolution is expected to increase the adaption of consumer and regulatory pressures. This allows bakers to enhance product quality and streamline the production process.

Type Insights

The wheat-based self-rising flour segment captured the highest share of the self-rising flour market in 2023. It is a necessary item for both professional and beginner bakers. Using what-based self-rising flour improves the nutritional value of the recipe. Wheat flour contains nutritional components such as vitamins, protein, dietary fibers, and phytochemicals. People have now begun to notice the nutritional benefits of wheat flour and have started incorporating it into their meals. Wheat flour is rich in iron, thiamine, niacin, vitamin B6, and calcium. Other varieties of flour that are obtained from wheat flour are all-purpose flour, bread flour, cake flour, self-rising flour, and whole wheat flour.

The organic self-rising flour segment is expected to grow at the fastest rate in the self-rising flour market during the forecast period. The rising demand to consume chemical-free and parasite-free grain-produced flour is boosting this segment. People with environmental awareness concerns move to consuming organic flour. It is healthier and contains more nutrition than regular flour. Baking with organic flour indicates supporting nature, promoting sustainable farming, and protecting the environment.

Application Insights

The bread & biscuits segment contributed the biggest share of the self-rising flour market in 2023. Bread and biscuits are the most popular baked goods in the industry. Their popularity among consumers is fueling the market. Baking bread or biscuits using self-rising flour is generally the same as using all-purpose flour, but with self-rising flour, less time will be spent on mixing and saving effort, resulting in a fluffy, airy, chewy, or flaky texture of bread and biscuits.

• In a British household, bread is bought by 99.8% of families, which is approximately 11 million loves sold in a day.

The cakes & muffins segment is expected to grow rapidly in the self-rising flour market during the forecast period. The cakes and muffins are produced by the bakery industry. It is a soft wheat product that includes wheat flour, fat, sugar, and eggs. The diverse forms and variations of color, taste, and shapes make them more demanding in the market.

A variety of cakes and muffins are available in the market worldwide depending upon the flour and sugar ratio, presence and absence of egg, preferred fat content, desired color, and mixing methods. Cakes are a sweeter form of bread, and muffins are a shorter form of bread; both are considered in the category of desserts and breakfast.

Distribution Insights

The hypermarket/supermarket segment dominated the global self-rising flour market in 2023. Self-rising flour is easy and widely available in hypermarkets or supermarkets. Purchasing self-rising flour from a supermarket comes with its benefits. With the wide variety of brands and choices, a consumer is capable of purchasing the product as per their preference. The displayed products make it convenient to analyze the price, ingredients, and if any additives are added. It also offers lower prices compared to direct purchases, seasonal offers, and discounts.

The specialty stores segment is anticipated to grow significantly in the self-rising flour market during the forecast period. Online purchases save time and effort; the user has the power to compare prices and make decisions, and a large variety of product choices are available. But the major drawback is the delay in receiving the product. Online purchases are growing mostly in the lives of people with busy schedules.

Self-Rising Flour Market Companies

• The White Lily Foods Company
• King Arthur Flour
• Farmer Ground Flour
• Barton Springs Mill
• Bob's Red Mill
• Hayden Flour Mills
• Arrowhead Mills
• Gold Medal
• Pillsbury
• Ardent Mills
• Bay State Milling Company
• Central Milling Company
• Hometown Food Company
• Hopkinsville Milling Company
• Swiss Bake Ingredients
• Wilkins Rogers

Recent Developments

• In March 2022, White Lily, a Southern pantry staple known for its flour and cornmeal, Launches New Premium Baking Mixes to Meet the Demand for More Home Baking Options. The Baking mixes include pound cakes, brownies, and a cinnamon crumb cake.
• In March 2024, Pillsbury™ Baking, America's family-friendly baking brand, is launching two new products:  Moist Supreme® Creamy Almond Cake Mix and Moist Supreme® Creamy Vanilla Cake Mix. The aim is to continuously inspire families to revel in the joy of baking delightful treats together.

Segments Covered in the Report

By Type

• Wheat-based Self-Rising Flour
• Gluten-free Self-Rising Flour
• Organic Self-rising Flour

By Application

• Bread & Biscuits
• Cakes & Muffins
• Noodles & Pasta
• Others

By Distribution

• Hypermarket/Supermarket
• Specialty Stores
• Online Retail
• Others

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa