Sexual Wellness Products Market Size, Share and Trends 2024 to 2034

Sexual Wellness Products Market Size and Forecast 2024 to 2034

The global sexual wellness products market size is projected to be worth around USD 52.71 billion by 2034 from USD 25.29 billion in 2024, at a CAGR of 7.62% from 2024 to 2034. The rising development in the healthcare sector is driving the market growth. Also, the growing infertility issue among couples has contributed to the market growth. Additionally, advancements in medical technology have driven the growth of the sexual wellness products market.

Sexual Wellness Products Market Key Takeaways

• Asia Pacific led the sexual wellness products market with the highest share of 38% in 2023.
• Europe is expected to witness significant growth during the forecast period.
• By product type, the sex toys segment contributed more than 69% of market share in 2023.
• By product type, the condoms segment is anticipated to grow with the highest CAGR during the forecast period.
• By distribution channel, the retail outlets/offline segment dominated the market in 2023.
• By distribution channel, the e-commerce/online segment is expected to grow at a significant rate during the forecast period.
• By end-user, the women segment dominated the sexual wellness products market in 2023.
• By end-user, the men segment is likely to grow at a significant rate during the forecast period.

Asia Pacific Sexual Wellness Products Market Size and Growth 2024 to 2034

The Asia Pacific sexual wellness products market size was exhibited at USD 8.93 billion in 2023 and is projected to be worth around USD 20.29 billion by 2034, poised to grow at a CAGR of 7.74% from 2024 to 2034.

Asia Pacific led the dominant share of the sexual wellness products market in 2023. The rising development in the medical devices sector in countries such as India, China, Japan, South Korea, Singapore, and others has contributed to the development of the industry. Also, the increasing emphasis on birth control has increased the demand for contraceptives, which is fostering market growth. The rising interest of men in masturbation has increased the application of sex toys such as vibrators, anal sex toys, masturbators, artificial vaginas, robots, prostate massagers, and others. Moreover, the rising cases of STIs such as syphilis, gonorrhea, and trichomoniasis have increased the demand for protective sexual products in this region. This region comprises several local manufacturers of sexual wellness products, such as Tenga Co., Ltd., Karex Berhad, Fuji Latex, TTK Healthcare, and some others, which are regularly engaged in manufacturing superior-grade sexual wellness products for people in this region.

• According to the CDC (Centers for Disease Control and Prevention), the reported number of gonorrhea cases in China reached 96313 during 2022.
• In June 2024, Starpery Technology announced the launch of AI-Powered Sex Robots. These sex robots are available in female and male versions and provide realistic sexual experiences.
• In March 2024, Karex Berhad launched synthetic condoms. These condoms are manufactured using polyurethane (PU) to lower their overall cost.

Europe is expected to grow with a significant CAGR during the forecast period. The rising urbanization in countries such as the UK, Germany, Spain, France, Denmark, Norway, Netherlands, and some others has increased the demand for sexual wellness products. Additionally, the trend of having sexual relationships with multiple partners is very common in Europe, which, in turn, increases the applications of condoms and other contraceptives as a protective measure. The popularity of sex toys among women for enhancing sexual pleasure, along with advances in modern technologies related to sexual wellness, has contributed positively to the market. Also, the legalization of prostitution in various European nations such as Denmark, Spain, Greece, Belgium, Switzerland, and some others has increased the applications of sexual contraceptives.

Europe consists of various market players in sexual wellness, including Reckitt Benckiser Group PLC, Bijoux Indiscrets SL, Pjur Group Luxembourg S.A., Lelo, Kessel Medintim GmbH, and some others that are constantly engaged in manufacturing sexual wellness products. Also, these companies are adopting several strategies such as partnerships, acquisitions, collaborations, launches, and business expansions that are driving the growth of the sexual wellness products market in this region.

• In January 2023, the French President, Emmanuel Macron, announced a new healthcare initiative. Under this initiative, people aged under 26 will be getting free condoms from any pharmacy located in France to control the transmission of STDs in the country.
• In May 2024, the parliament of Belgium approved labor law for sex workers. This law will allow sex workers to work under direct employment contracts and provide social benefits such as pensions and insurance.
• In November 2022, MysteryVibe launched new pleasure-focused vibrators in Europe. These vibrators are launched with an aim to enhance sexual function in females suffering from genito-pelvic pain & penetration disorders.
• In July 2024, Lelo launched LELO F1S V3 Masturbators. These masturbators are equipped with AI technology for providing enhanced sexual experience among men of Europe.

Market Overview

The sexual wellness products market is an important industry in the healthcare sector. This industry deals in the manufacturing and distribution of sexual wellness products for numerous customers. This industry is mainly driven by the rising trend of comfortable sex toys along with the growing awareness regarding sexual health. The sexual wellness products market deals in developing various types of products, including personal lubricants, sex toys, sprays, condoms, and others. These products are manufactured for numerous end-users, including men, women, and the LGBT community. Sexual wellness products are mainly found in various distribution channels, including e-commerce/online and retail outlets/offline. This market is expected to rise significantly with the growth in the healthcare and lifestyle industry.

• According to the annual report of Church & Dwight Co., Inc., published in 2023, the net revenue associated with the Trojan business of the company that mainly deals in condom sales reached US$ 176.4 million on December 31, 2022.

Sexual Wellness Products Market Growth Factors

• Proliferation of porn among the people.
• Government initiatives regarding sexual wellness.
• Increased cases of AIDS across the world.
• Rising use of smartphones for operating sex toys.
• Social media influences the industrial growth.
• Changing attitudes of people towards masturbation.
• Growing demand for sexual pleasure among Gen Z.
• Availability of sexual wellness products in the e-commerce platforms.
• The increasing awareness regarding safer sexual practices.
• Upsurge in demand for sexual wellness products from the LGBT community.

What is the role of AI in the Sexual Wellness Products Market?

The healthcare industry has encountered several developments due to advances in modern technologies. These technologies mainly consist of AI, ML, blockchain, and others that help develop superior products and ensure quality checks of finished goods. Nowadays, sexual wellness companies have started adopting AI in their laboratories and manufacturing facilities to improve sexual health by enhancing STI diagnosis and prevention along with the production of safer sex toys and other products.

• In May 2024, Pee Safe launched PeePal. PeePal is an AI-enabled chatbot that helps enhance the shopping experience associated with sexual wellness products.

Top 10 Sex Toy Companies

• MyMuse
• Cute Little Fuckers
• Vibio
• HandyLover
• ITWOCATS
• Genvie
• LILIT
• VirtualMate
• Pink Punch
• Viben

Market Scope

Market Dynamics

Driver

Prevalence of STDs (Sexually Transmitted Diseases) among the people

The prevalence of STDs has increased around the world due to unhealthy sexual habits. The increase in number of patients suffering from bacterial infections such as trichomoniasis, gonorrhea, syphilis, and chlamydia has increased the demand for protective products. Also, the cases of viral infections such as herpes simplex virus (HSV), hepatitis B, HIV, and human papillomavirus (HPV) have also increased the application of sexual wellness products.

According to data published by WHO, the estimated increase of 376 million new STD cases every year. It also stated that trichomonas cases are the most commonly found STDs globally, comprising 156 million cases annually.

Restraint

Unhealthy materials and mental disorders

The sexual wellness products market faces numerous problems in its day-to-day operations. Some of the sex toys and condoms are manufactured using harmful chemicals such as carbon disulfide, cadmium, phthalates, and others that can cause harm to the body. Also, the excessive use of sex toys can cause mental trauma among young people. Thus, the use of harmful materials along with mental disorders is expected to restrain the growth of the sexual wellness products market during the forecast period.

Opportunity

Advancements in VR-enabled sex toys

The healthcare industry has developed significantly due to the advancement in several technologies. Nowadays, sexual wellness brands have started developing VR-enabled sex toys to enhance consumer experiences and gain the utmost market reach. Thus, the advancements associated with VR-enabled sex toys are expected to create growth opportunities.

Product Type Insights

The sex toys segment dominated the sexual wellness products market in 2023. The demand for sex toys has increased among the middle-aged population to enhance sexual experiences, which is a major contributor to industrial growth. Also, the rising use of female sex toys such as dildos, vibrators, discreet clitoral massagers, butt plugs & strap-ons, wand massagers, clit-sucking, and others for providing improved mood has boosted the market growth. Moreover, the growing applications of male sex toys such as penis rings, dildos, masturbators, anal sex toys, artificial vaginas, and some others for removing loneliness and enhancing sexual pleasure are likely to proliferate.

• In May 2024, Lovehoney launched Blowmotion. Slow motion is a thrusting male masturbator that enhances sexual desires during masturbation.
• In March 2023, Satisfyer launched Satisfyer Pro 2 Generation 3. Satisfyer Pro 2 is an advanced vibrator that helps in the stimulation of the clitoris and G-spot.

The condom segment is anticipated to grow at the fastest growth rate in the sexual wellness products market during the forecast period. The rising cases of HIV AIDS among people of different nations have increased the demand for sexual wellness products for ensuring safety during intercourse. Also, the growing trend of casual sex among unmarried couples has increased the application of condoms to avoid pregnancy. Moreover, the increasing usage of condoms for preventing STDs and other communicable diseases is promoting the segment’s growth.

• In June 2024, SKYN launched new luxury condoms. This is a polyisoprene-based condom that enhances the sexual experience during coitus.

End-User Insights

The women segment held a dominant share of the sexual wellness products market in 2023. The demand for female sex toys such as discreet clitoral massagers, butt plug & strap-ons, dildos, vibrators, wand massagers, clit-sucking, and others has contributed to the market growth. Also, the increasing trend of female condoms for prevention against STDs and avoiding pregnancy is likely to boost the market growth. Moreover, there is a rising demand for sexual wellness products among women to increase libido, ensure safety, and improve sexual experience.

• In April 2024, OVUM launched a recyclable pregnancy kit in the UK. This is a recyclable pregnancy kit that can be used numerous times and ensures female safety.
• In March 2023, TTK Healthcare launched MsChief. MsChief is a female sexual wellness brand that provides several products, such as lubricants, pleasure-enhancers, and stimulants.

The male segment is expected to grow at a significant CAGR in the sexual wellness products market during the forecast period. The growing demand for male condoms to avoid pregnancy and ensure safety against STDs is a major contributor to industrial growth. Also, the rising application of male sex toys such as dildos, masturbators, penis rings, anal sex toys, artificial vaginas, and others for enhancing sexual pleasure among men has boosted the market growth. Moreover, the increasing usage of sexual wellness products among men for improving sexual safety is likely to foster growth.

• In July 2024, Hot Octopuss launched 'Guybrator'. These sex toys are designed to enhance the sexual experience among men.
• In April 2022, Durex launched Durex Intense. Durex Intense is a thin-layered condom that is aimed at increasing arousal activity among males.

Distribution Channel Insights

The retail outlets/offline segment dominated the sexual wellness products market in 2023. The rising availability of sexual wellness products in retail shops has propelled the market growth. Also, the increasing number of pharmacies that consist of huge stocks of condoms and sex toys is contributing to the market growth. Moreover, there is a growing preference for consumers to buy sexual wellness products directly from retail.

• In August 2024, Bellesa announced the opening of the BB outlet. This outlet is launched to provide inexpensive sex toys.

The e-commerce/online segment is expected to grow at a significant rate in the sexual wellness products market during the forecast period. The rising proliferation of smartphones, along with advancements in internet facilities around the world, is driving industrial growth. Also, the availability of a variety of sexual wellness products in a single platform is likely to boost the development of the industry. Moreover, the growing concerns about privacy among teenagers have increased the use of e-commerce sites for buying sex toys.

• In August 2022, Jack and Jill Adult announced the launch of jackandjilladult.com. jackandjilladult.com is an adult website that is designed to provide numerous sex toys to customers via an online platform.

Sexual Wellness Products Market Companies

• Church & Dwight Co., Inc.
• Westridge Laboratories, Inc.
• CC Wellness
• Trigg Laboratories, Inc.
• Adam and Eve
• Karex Berhad
• Tenga Co., Ltd.
• Wicked Sensual Care
• Reckitt Benckiser Group PLC
• Bijoux Indiscrets SL
• Doc Johnson Enterprises, Inc.
• Pjur Group Luxembourg S.A.
• California Exotic Novelties
• BioFilm, Inc.
• Kessel Medintim GmbH

Recent Developments

• In June 2024, Playground launched 1-888-PLY-GRND. 1-888-PLY-GRND is a new campaign that is used to destigmatize conversations during sex.
• In June 2024, Mutha announced a partnership with Cere. This partnership is done to launch several sexual wellness products, such as stimulators and vibrators.
• In November 2023, Setu Nutrition announced a collaboration with MyMuse. This collaboration is aimed at launching Desire Boost gummies for enhancing sexual wellness.
• In October 2023, Head South Radio launched a new range of sexual wellness products. This new range consists of various products, including water-based and six-ingredient slip serums, silicone-based slide serums, silky serums, and some others.
• In May 2023, Nauox launched a new portfolio of cocktail-inspired lubricants. These lubricants come with botanical-rich ingredients required to soothe, nourish, and hydrate skin.
• In May 2023, Allo Health announced the inauguration of a clinic in Delhi and Bangalore. These clinics are open to launch sexual wellness products.
• In September 2022, Goodful announced a partnership with JIMMYJANE. This partnership aims at launching a sexual wellness line consisting of vibrators, body massagers, c-ring, anal plugs, and others.

Segments Covered in the Report

By Product Type

• Lubricants
• Sex Toys
• Condoms
• Others 

By End-User

• Men
• Women
• LGBT Community

By Distribution Channel

• Retail Outlets/Offline
• E-commerce/Online

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa