Smart Shower Market Size, Share, and Trends 2024 to 2033

Smart Shower Market Size and Companies

The global smart shower market size was valued at USD 1.26 billion in 2023 and is anticipated to reach around USD 3.42 billion by 2033, expanding at a CAGR of 10.50% from 2024 to 2033.

Key Takeaways

• North America dominated the market with the largest market share of 33% in 2023.
• Asia Pacific is expected to grow to the highest CAGR in the market by region during the forecast period.
• The residential segment dominated the market by application in 2023 and is expected to sustain its position throughout the forecast period.
• The commercial segment is expected to grow to the highest CAGR in the market by application during the forecast period.
• The offline segment dominated the market by distribution channel in 2023.
• The online segment is expected to grow at a significant CAGR in the market by distribution channel during the forecast period.
• The USD 1000-USD 2000 segment held a significant share and is projected to sustain dominance throughout the forecast period.

Smart Shower Market Size in U.S. 2024 to 2033

The U.S. smart shower market size was estimated at USD 310 million in 2023 and is projected to surpass around USD 850 million by 2033 at a CAGR of 10.61% from 2024 to 2033.

North America dominated the smart shower market by region in 2023. The region has been experiencing a rapid penetration of smart technologies into their daily lives. The luxury and aesthetics of smart showers are gaining popularity, especially among the upper-middle class and upper-class majority of the region’s population. These enhanced hygiene facilities are slowly becoming a common occurrence in upcoming residential projects, boasting the stable economic conditions of North America, especially the U.S.

Asia Pacific is expected to grow to the highest CAGR in the smart shower market by region during the forecast period. Nowadays, Asia Pacific is experiencing rapid urbanization, which leads to rising demand for smart products like smart showers. Rapidly improving economic conditions are further boosting the adoption of these technologies that boast privilege and sophistication. Moreover, growing Westernization in countries like India and China has created a trend of widespread acceptance of novel and advanced technologies. Consumers in this region are excited to adopt smart appliances like smart showers.

Smart Shower Market Overview

The smart shower market refers to the industry that offers showers and other associated systems that are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual. The features of smart showers include programmable temperature settings, personalized water pressure control, water usage monitoring, built-in speakers for music, voice activation, and integration with smart bathrooms for remote control via smartphones.

The capabilities of a smart shower include controlling and maintaining the temperature of the water, helping to turn it on and off automatically, supporting touchscreen and smart home assistance, and helping in priming the temperature of the water during a shower. This awareness of the capabilities of smart showers may increase the smart shower market.

The smart shower is a shower with technology to enhance the bath experience with showering. They connect to a network, which allows the Internet of Things (IoT) to be remotely monitored and controlled through a smartphone or computer. These smart showers help users optimize resources, such as electricity and water, reducing their respective consumption and costs.

The smart shower market is fragmented with multiple small-scale and large-scale players, such as Roca Sanitario S.A., TOTO Ltd., Dry Water Inc., Moen Incorporated, LIXIL Corporation, Kohler Co., Jaquar, Showee, Aqualisa, GetHai, Inc., Dornbracht AG & Co. KG, WaterHawk (LTE Water Products).

Growth Factors

• The rising popularity of smart showers can boost the smart shower market. The smart shower gained popularity because of its features.
• The integration of the Internet of Things (IoT) in smart showers can be an opportunity for the smart shower market.
• The capabilities of a smart shower include controlling and maintaining the temperature of the water, helping to turn it on and off automatically, supporting touchscreen and smart home assistance, and helping in priming the temperature of the water during a shower. This awareness of the capabilities of smart showers may increase the market.
• The features of smart showers include programmable temperature settings, personalized water pressure control, water usage monitoring, built-in speakers for music, voice activation, and integration with smart bathrooms for remote control via smartphones, which can grow the overall smart shower market.
• Smart showers are systems that connect to a network, which allows the Internet of Things (IoT) to be remotely monitored and controlled through a smartphone or computer. These smart showers help users optimize resources, such as electricity and water, reducing their respective consumption and costs.

Smart Shower Market Scope

Smart Shower Market Dynamics

Drivers

Rise in awareness of the capabilities of smart showers

The rising awareness of the capabilities of smart showers may significantly grow the smart shower market. The smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.

The capabilities of a smart shower include controlling and maintaining the temperature of the water, helping to turn it on and off automatically, supporting touchscreen and smart home assistance, and helping in priming the temperature of the water during a shower. This awareness of the capabilities of smart showers may increase the smart shower market.

Rise in the popularity of smart showers

The rising popularity of smart showers can boost the smart shower market. The smart shower gained popularity because of the features of the smart shower. The features of smart showers include programmable temperature settings, personalized water pressure control, water usage monitoring, built-in speakers for music, voice activation, and integration with smart bathrooms for remote control.

Restraint

High cost of smart shower

The high cost of smart showers may slow down the market. Due to their advanced technology, smart showers are more expensive than traditional showers, around $200 to $800 for one. Additionally, they are heavily reliant on technology to enhance the smart shower experience, so they can not be a good fit for individuals who can not afford the initial investment.

Opportunity

Integration of the Internet of Things

The integration of the Internet of Things (IoT) in smart showers can be an opportunity for the smart shower market. IoT can used for everything, including smart showers. Smart showers are systems that connect to a network, which allows the Internet of Things to be remotely monitored and controlled through smartphones or computers. These smart showers help users optimize resources, such as electricity and water, reducing their respective consumption and costs.

Application Insights

The residential segment dominated the market by application in 2023 and is expected to sustain its position throughout the forecast period. Due to the rising demand for convenience, comfort, and an energy-saving lifestyle, the residential segment dominates the smart shower market. Smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.

The commercial segment is expected to grow to the highest CAGR in the smart shower market by application during the forecast period. The commercial applications include gyms, hotels & restaurants, spas & salons, sports clubs and facilities. Nowadays, there is a rise in public concern about hygiene and cleanliness, so the demand for smart showers has risen commercially.

Distribution Channel Insights

The offline segment dominated the smart shower market by distribution channel in 2023. When choosing smart appliances like smart showers, consumers prefer to touch and buy them before purchasing them because they need professional installation. Additionally, offline channels allow consumers to purchase smart showers and related accessories immediately without having to wait for shipping and delivery.

The online segment is expected to grow at a significant CAGR in the smart shower market by distribution channel during the forecast period. Online shopping offers convenience and allows the customer to browse and purchase smart shower products from the comfort of their home via devices, including mobiles, laptops, computers, etc. The smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.

Price Range Insights

The USD 1000-USD 2000 segment held a significant share of the smart shower market and is projected to sustain dominance throughout the forecast period. The smart showers in this price range are more accessible and affordable to the consumers of smart showers. Smart showers are designed for individuals to control their everyday bath with a shower at the sound of their voice or the tip of their finger of the individual.

The smart shower is a shower with technology to enhance the bath experience with showering. The capabilities of a smart shower may vary based on the budget and may include features such as controlling and maintaining the temperature of the water, helping to turn it on and off automatically, supporting touchscreen and smart home assistance, and helping in priming the temperature of the water during a shower.

Recent Developments

• In March 2024, Showee launched Showee’s Shower, which is designed for people with disabilities who face challenges, both physical and intellectual. It has a height-adjustable structure and also includes a smart touchscreen that guides users through each step, from wetting and lathering to drying.
• In January 2024, Kohler Co. announced they are ready to launch home living with designs, innovative products, and smart home wellness experiences at this year's CES 2024. Kohler has used the show to launch new smart home devices, including smart toilets, faucets, and, my favorite, smart shower systems (Kohler Konnect).
• In December 2023, the HOTEL design industry was treated to a plethora of new bathroom products, like taps to smart showers, colorful and obscure basins, and the latest shower toilet experiences.
• In September 2023, Dry Water Inc. announced the launch of a power shower, which will be the world's first fully integrated smart home shower head.
• In March 2022, Artize announced the launch of a flagship retail space named ‘Atelier.’ At the Atelier, the visitors are encouraged to touch, feel, and experience the Artize products in an ambiance inspired by the contemporary art gallery. It also invites visitors to slow down and check the artistic features of these products.

Smart Shower Market Companies

• Roca Sanitario S.A.
• TOTO LTD
• Dry Water Inc.
• Moen Incorporated
• LIXIL Corporation
• Kohler Co.
• Jaquar
• Shower
• Aqualisa
• GetHai, Inc.
• Dornbracht AG & Co. KG
• WaterHawk (LTE Water Products)

Segment Covered in the Report

By Application

• Residential
• Commercial
• Hotels & Restaurants
• Spas & Salon
• Sports Club and Facilities
• Others

By Distribution Channel

• Online
• Offline

By Price Range

• Below USD 1000
• USD 1000 - USD 2000
• Above USD 3000

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa