February 2024
Breastfeeding Accessories Market (By Products: Breast Milk Bottles, Breast Milk Storage Bags, Sore Nipple Cream, Nursing Pad, Cleaning Products, Nipple Shields, Breast Shells, Others; By Application: Personal Use, Hospital Grade) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024-2033
The global breastfeeding accessories market size was valued at USD 1.35 billion in 2023 and is estimated to hit around USD 3.12 billion by 2033, growing at a CAGR of 8.75% from 2024 to 2033. The increasing global employment rate among women, especially in urban areas drives the demand for breastfeeding accessories.
The U.S. breastfeeding accessories market size reached USD 430 million in 2023 and is anticipated to surpass around USD 1,010 million by 2033, poised to grow at a CAGR of 8.91% from 2024 to 2033.
North America held the largest market share of 46% in 2023. This is attributed to the widespread use of breast pumps, the high percentage of women in the workforce, increased healthcare spending, and a well-developed healthcare infrastructure. Particularly in the United States, significant contributions to regional growth are expected due to frequent product launches and government initiatives to foster market growth.
Moreover, The market for breastfeeding accessories in North America is poised for rapid growth in the forecast period. This is fueled by the region's rising demand for technologically advanced breastfeeding accessories, a growing economy that supports breastfeeding, and continual development in healthcare infrastructure. A key factor driving this growth is the increasing workforce participation of women, coupled with high awareness of breastfeeding accessories. The easy availability of various breastfeeding accessories in countries like Canada and the United States further expands the market.
The Asia Pacific region is the fastest-growing marketplace, expected to be the region with most lucrative opportunities for thebreastfeeding acccessories market players. This growth is linked to a sizable target audience and rising awareness campaigns in the region. Additionally, the anticipated increase in birth rates is expected to contribute to further market growth in this region. Furthermore, the market for breastfeeding accessories in the Asia Pacific region is expected to witness rapid growth in the coming years, attributed to heightened awareness initiatives. The demand for nursing accessories in this region is fueled by supportive government policies, a growing number of working mothers, and increasing birth rates in countries such as India, China, Australia, Japan, and others.
The global breastfeeding accessories market offers products that are commonly used by lactating mothers. The market offers range of products that include breastfeeding pumps, nipple care products, breast shells and pads, breast milk bottles, and storage bags. These accessories are particularly beneficial for mothers experiencing low or irregular milk flow, aiding them in expressing milk. Breastfeeding accessories encompass a range of items designed to support lactating moms during the breastfeeding journey.
Breast pumps enable busy moms to express milk for their babies, offering flexibility even when they're not physically present. Another valuable accessory is the breastfeeding pillow, providing comfort and assistance to nursing mothers, particularly alleviating back pain often experienced during feeding. These accessories aim to enhance maternal care and simplify the lives of nursing mothers.
Report Coverage | Details |
Growth Rate from 2024 to 2033 | CAGR of 8.75% |
Global Market Size in 2023 | USD 1.35 Billion |
Global Market Size by 2033 | USD 3.12 Billion |
U.S. Market Size in 2023 | USD 430 Million |
U.S. Market Size by 2033 | USD 1,010 Million |
Base Year | 2023 |
Forecast Period | 2024 to 2033 |
Segments Covered | By Products and By Application |
Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Driver
Increasing women's employment rate
The breastfeeding accessories market is expected to grow due to increasing economic independence and lifestyle changes leading to more women entering the workforce. A significant driver is the use of breastfeeding accessories by lactating women facing challenges with milk production. Global market revenue is on the rise, thanks to efforts from both public and private sectors to enhance women's employment opportunities and increase public awareness of the benefits of modern biological technologies. This includes their user-friendly and eco-friendly features, healthcare facility improvements, and supportive breastfeeding policies.
Temporary milk shortages, maternal health issues, and secretion difficulties have influenced the development of suitable breastfeeding equipment. Additionally, the market's expansion is fueled by the convenience, affordability, low maintenance requirements of breastfeeding accessories and the trend toward delayed motherhood.
Rise in awareness campaigns initiated by the governments
The breastfeeding accessories market enables mothers to express and store breast milk for future use. Various accessories facilitate directly pumping milk into containers for later feeding to the baby. This market mainly benefits mothers with lower milk production, assisting in expressing milk. The growth of this market is driven by the rising number of working women, the increasing global population, and enhanced financial capacity, offering a diverse range of breastfeeding accessory options. Furthermore, the anticipated market expansion is expected to be propelled by heightened awareness campaigns initiated by the government and industry players regarding the availability of nursing accessories.
Restraint
High cost
In the coming years, the global market for breastfeeding accessories is expected to experience slow growth due to substantial investments, especially in specialized markets, to introduce new breastfeeding products. The high cost of nursing products serves as a constraint to the overall market expansion. Compliance with FDA regulations is a prerequisite for breastfeeding-related goods and equipment before being introduced to the general public. However, the extended FDA approval processes delay making these products available to consumers, posing a challenge to the worldwide growth of the breastfeeding accessories market.
Opportunities
Rising number of milk banks
The breastfeeding accessories market is expected to grow due to the rising number of milk banks worldwide. The demand for breast milk storage has led to an expansion in these banks, which is considered a progressive initiative for mothers. Milk banks provide significant benefits in situations where the mother faces disease transmission risks, is unable to lactate, or the baby is orphaned. As the number of milk banks increases, the utilization of breastfeeding accessories is likely to rise, contributing to market growth in the forecast period.
Innovation of breast pumps with new technologies
The breastfeeding accessories market is anticipated to grow in the coming years, driven by the introduction of breast pumps with new technologies by prominent market players. Companies like Medela LLC, Laura & Co., Newell Brands, Ameda, and educational institutions such as Washington University and Fudan University promote awareness about breastfeeding and its advantages through campaigns and informative magazines targeting women. It's noteworthy that open breast pumps are less hygienic than closed ones, with the latter experiencing higher usage rates due to their contamination-free systems.
the breast milk bottles segment secured the largest share of the breastfedding accessories market in 2033. Crafted from a secure plastic that preserves breast milk's beneficial properties, these bottles are ideal for safe storage in the refrigerator or freezer. The vivid ounce and millimeter markers make measuring the precise amount of expressed milk effortless. The convenience of use acts as a major growth factor for the segment with promising sustained growth in the upcoming period.
The cleaning products segment shows a significant growth over the forecast period. When using cleaning products according to the instructions on the label, the chemicals are not expected to enter your body or reach the baby in harmful amounts. Following the recommended usage of cleaning products is unlikely to increase the risk of congenital disabilities or adverse effects during breastfeeding.
The hospital-grade segment was highly prominent in the breastfeeding accessories market share of 86% in 2023. The increased number of births in hospital settings contributes to the growing demand for this segment. Hospital-grade breast pumps, equipped with advanced technology and various benefits, stimulate breast milk expression, particularly among mothers facing challenges in producing an adequate amount for breastfeeding.
During the forecast period, the personal segment is experiencing the fastest growth. This growth is attributed to new mothers' increasing usage of breastfeeding accessories at home. Various breastfeeding accessories enhance milk supply during lactation and provide efficient means for mothers to express their milk. This surge in demand is driving the popularity of personalized breastfeeding accessories.
Segment Covered in the Report
By Products
By Application
By Geography
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