Continuous Delivery Market Size, Share and Trends 2024 to 2034

Continuous Delivery Market Size and Forecast 2024 to 2034

The global continuous delivery market size is calculated at USD 4.27 billion in 2024 and is projected to surpass around USD 17.8 billion by 2034, expanding at healthy a CAGR of 15.35 % from 2024 to 2034. The rising demand for the industry's upgrades and the latest innovations in the industrial software platform is accelerating the growth of the continuous delivery market.

Continuous Delivery Market Key Takeaways

• North America has accounted highest revenue share of 37.80% in 2023.
• Asia Pacific has anticipated significant growth 16.2% during the forecast period.
• By deployment, the cloud segment has accounted largest revenue share of 63.60% in 2023. 
• By deployment, the on-premise segment is expected to have substantial growth in the market during the predicted period. 
• By enterprise size, the large enterprise segment has held 58% revenue share in 2023.
• By enterprise size, the SME segment will gain a significant share of the market over the studied period of 2023 to 2034.
• By end-use, the BFSI segment registered highest revenue share of 24% in 2023.
• By end-use, the education segment is predicted to witness significant growth in the market over the forecast period.

Regional Insights

North America dominated the continuous delivery market in 2023. The growth of the market is attributed to the rising adoption of technologies in different industries, and countries like the United States are the early adopters of the technologies that are collectively driving the growth of continuous delivery by industries. The increasing adoption of cloud-based services in the organization and the shifting preference of the industries in the cloud platforms such as Google Cloud, Microsoft Azure, and AWS for supporting the continuous delivery process. The availability of technology giants like Google, Microsoft, Amazon, and others is accelerating the growth of the region's market.

• The U.S. is the largest technology market in the world, and one-third of the $5 trillion global information technology (IT) market is present in the United States. The technology sector holds the $1.9 trillion U.S. value-added GDP and holds about 12.1 million jobs. 
• There are more than 557,000 IT services and companies in the United States.

Asia Pacific has anticipated significant growth during the forecast period. The growth of the market is attributed to the rising adoption of the technologies, and the leading public and private firms are shifting towards cloud deployment and advanced technologies. The rising investment in the development of IT infrastructure in countries like India, China, and Japan, as well as government intervention in the development of technologies, are boosting the growth of the continuous delivery market.

• The Indian IT industry held 7.5% of the country’s GDP in FY23 and is anticipated to contribute 10% of GDP in India by 2025. 
• As per the National Association of Software and Service Companies (NASSCOM), the Indian IT industry’s revenue accounted for US$ 227 billion in FY22; it’s a 15% YoY growth and is expected to account for US$ 245 billion in FY23. 
• The export of the IT sector is the leading contributor and holds more than 53% of the total IT exports. The export of the IT industry is expected to account for US$ 350 million by 2026, and IT exports have increased by 9% in constant currency terms to US$ 194 billion in FY23.

Market Overview

Continuous delivery is a technological advancement in software development programs; it is the practice of using automation to speed up the release of new code. Continuous delivery is the process of rapid software delivery that automates the changes in the app development stages. Continuous delivery is the ongoing deployment or delivery that helps automate the further stages of the software development pipeline. The continuous delivery pipeline is the stage in which the latest version of the software is delivered.  

How Can AI Impact the Continuous Delivery Market?

The integration of artificial intelligence in continuous delivery helps increase accuracy, automate key processes, enhance testing accuracy, and enable real-time insights in the deployment pipeline. AI in continuous delivery increases the quality and testing accuracy and reduces manual tasks by automating repetitive tasks. AI reduces errors, improves the overall quality, and increases release cycles. AI helps in continuous delivery and deployment processes such as orchestration of test environments, execution of various tasks, performance monitoring of release candidate artifacts, and automation of policies for artifact acceptance.

• In September 2024, Harness Inc., a startup for the software delivery platform that enables tools for developers to monitor and update their applications on the fly, started its annual user conference with a substantial update. The company announced the latest release that enabled the AI capabilities in its core platform, expanding the AI-powered assistance that helps developers in overall aspects of the software delivery. 

Continuous Delivery Market Growth Factors

• Technological advancements: The rising adoption of technologies in industries and the demands for software development cycles are driving the expansion of continuous delivery in industries.
• Rising competition in the market: The increasing competition among leading market players and the continuous pressure in the development of technologies, updates, and improvements that help companies sustain themselves in the competition are driving the growth of the continuous delivery market.
• Demand for automation: The increasing demand for automation in industrial software development for rapid and more reliable testing and release of the software boosts the demands for the market.
• Digitization: The rising digitization across industries for enhancing the customer experience, operational efficiency, and maintaining business operations that boosts the adoption of continuous delivery.
• Government interventions: The increasing government intervention and foreign investment in industrialization and infrastructural development and the further investment in technological advancement in the industries are accelerating the growth of the continuous delivery market.

Market Scope

Market Dynamics

Driver

The awareness about the benefits associated with the continuous delivery

The increasing awareness about continuous delivery in the industries efficiently helps developers deliver software programs and the latest updates. It enables benefits that include increasing developer productivity, automating the process, delivering updates, and enhancing code quality. Continuous delivery helps deliver updates that enhance the customer experience. It reduces the risk of failure and helps people easily recover and identify problems. It decreases the cost of operations, releases the code frequently, helps to improve operational confidence, and enhances teamwork, which collectively drives the growth of the continuous delivery market. 

Restraint

Risks associated with the continuous delivery

The risks associated with continuous delivery, such as deploying faulty code, incomplete implementation, security issues, and others, are limiting the growth of the continuous delivery market.

Opportunity

Rise in mobile applications

The rising penetration of the internet and smartphones is driving the expansion of the mobile app market. The rising investment in the demand for various mobile applications and services is causing an increasing number of developments in mobile applications. Continuous delivery adds value in the development of mobile apps as it helps in faster release by keeping code ready for deployment, enhances the code quality, detects bugs in the early stage, increases visibility and transparency, reduces the cost of operation, and helps in monitoring and analyzing processes.

Deployment Insights

The cloud segment dominated the continuous delivery market in 2023. The rising adoption of cloud services by several software companies is due to their better production efficiency. Businesses continuously use cloud services to streamline operational workloads, system reliability, and vendor lock-in. There are several benefits associated with cloud deployment in continuous delivery, such as automating replication and designing multiple testing environments. The cloud can enable the easy one-step promotion and rollback of releases through the CLI, web console, and API. Cloud deployment can efficiently manage and streamline continuous delivery.

The on-premise segment is expected to experience substantial growth in the continuous delivery market during the predicted period. The increasing concern for data security and privacy is driving the adoption of the on-premise deployment. The on-premise deployment is the safest platform that can fully manage the on-premise employees and maintain the integrity and safety of the secured data from the public cloud environment. There are several businesses or organizations that want to keep their data private, and within the enterprise environment, such as banking, healthcare, and government, are driving the adoption of the use of the on-premise segment.

Enterprise Size Insights

The large enterprise segment held a dominant presence in the continuous delivery market in 2023. Several leading enterprises, whether public or private, are adopting continuous delivery software to maintain regularity and compliance standards in the organization. Most public or private enterprises are in sectors like healthcare, finance, automobile, government, and others, which create the increased demand for strict regulation and control over software development programs that drive the demand for continuous delivery by large enterprises.

The SMEs segment will gain a significant share of the continuous delivery market over the studied period of 2023 to 2034. There is an increasing demand for continuous delivery from small and medium enterprises to increase productivity, respond to changes in the market, reduce the manual labor force, and provide several other benefits. It helps create codes rapidly at different times, which helps with faster iteration. The continuous delivery helps meet consumer demand, reduces risk, saves personnel costs, and provides superior software quality.

End-use Insights

The BFSI segment registered its dominance over the continuous delivery market in 2023. The continuous delivery in the BFSI sector efficiently manages the automation process, safety, and efficiency, accelerates the speed, and enhances user feedback. In the banking and financial sector, some important stages are included in the deployment of continuous delivery, such as reviewing and building stages that include the units, integration and end-to-end tests, availability of traces, logs, and metrics pre-production stage, and analyzing the impacts of the rollback and production process. The pre-production stage includes the trial running smoke tests in the fresh environment for testing, the use of pre-production environments with realistic scenarios, and alignment alerts, metrics, and pre-production tests. The production stage is further used to reduce the risk. The continuous delivery in the banking sector is further used for mobile banking apps, online banking platforms, and other software development programs.

The education segment is predicted to witness significant growth in the market over the forecast period. The rising technological adoption in the educational sector and the rise in the online education platform are driving the demand for the continuous delivery market. The continuous delivery helps improve the teaching capabilities in online courses and efficiently connects students and teachers.

Continuous Delivery Market Companies

• Microsoft
• Google LLC
• CloudBees, Inc.
• Clarive Software
• Atlassian
• Flexagon LLC
• Accenture
• IBM
• Xebia
• Broadcom

Recent Developments

• In April 2024, RWX, a leading company that provides the best developer experience in Continuous Integration, raised funding worth $7 million in seed funding by Quiet Capital in 2022. Further, the company also launched the Mint, a paradigm-shifting Continuous Deployment and Continuous Integration (CD/CI) platform. 
• In August 2024, Rise8 introduces the transformation in the software solution. The software used for the cars, the aircraft, and the weapon system on the software. 

Segments Covered in the Report 

By Deployment 

• On-premise
• Cloud

By Enterprise Size 

• SMEs
• Large Enterprises

By End-use 

• BFSI
• Telecommunications
• Media and Entertainment
• Retail and E-commerce
• Healthcare
• Manufacturing
• Education
• Others

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa