Pregnancy Care Products Market Size, Share, and Trends 2024 to 2033

Pregnancy Care Products Market Size and Growth

The global pregnancy care products market size was USD 31.61 billion in 2023, calculated at USD 33 billion in 2024 and is expected to reach around USD 48.62 billion by 2033, expanding at a CAGR of 4.40% from 2024 to 2033. The pregnancy care products market is driven by the increasing emphasis on organic and natural materials.

Pregnancy Care Products Market Key Takeaways 

• North America dominated the market in 2023.
• Asia- Pacific is observed to be the fastest growing in the pregnancy care products market during the forecast period. 
• By product, the stretch mark minimizer segment dominated the pregnancy care products market in 2023.
• By distribution channel, the hospital pharmacies segment led the market with the largest share in 2023.

Market Overview

The healthcare and consumer goods industrial sector focus on products made especially for women during pregnancy and after giving birth, known as the pregnancy care products market. These goals are to improve the health and well-being of developing fetuses and expectant moms. Breast pumps, body cushions, maternity clothes, skincare products, stretch mark lotions, and prenatal vitamins and supplements are just a few of the many things available on the market.

Pregnancy care goods constitute a significant portion of the consumer health and wellness sector. The sale of specialized goods and the creation of business opportunities for merchants, manufacturers, and healthcare professionals significantly boost economic activity. Pregnancy-related products are in high demand since pregnant women's care and well-being are highly valued in many cultures. The market has also grown due to shifting social norms and increased acceptance of candid conversations about pregnancy needs.

Pregnancy Care Products Market Growth Factors

• Pregnancy care items are more widely known when knowledge and education are more easily accessible, especially to women in impoverished countries. These factors, along with rising disposable income, drive up demand for these goods.
• A greater range of products is more accessible for expectant mothers to find and buy due to the increasing popularity of online shopping platforms. The convenience factor is anticipated to continue to propel online sales growth over traditional retail channels.
• Many consumers are worried about the safety and effectiveness of chemical-based products, so they choose natural and organic alternatives. As a result, the organic pregnancy care market is expanding. This drives the expansion of the pregnancy care products market.
• Producers continuously create cutting-edge, novel pregnancy care items to address specific requirements and issues. Customers find the market intriguing since new products are being constantly developed.
• Pregnancy care products benefit from the increased emphasis on pregnancy and motherhood wellness.

Pregnancy Care Products Market Scope

Pregnancy Care Products Market Dynamics 

Drivers

Growing of maternity care

Alongside the growth in maternity care, pregnant women are also seeing a boost in education and awareness. This information includes an appreciation of the significance of prenatal and postnatal care, which raises the need for specialist goods. The government and healthcare institutions frequently conduct awareness campaigns highlighting the importance of appropriate maternity care and promoting the use of pregnancy care items for improved health outcomes.

Prenatal care products are becoming increasingly popular due to government programs and policies targeted at enhancing maternal health. Insurance coverage for maternal health goods, free distribution of necessities, and subsidies play important roles. Additionally, non-governmental groups broaden their market reach by providing free or heavily discounted prenatal care items in underprivileged communities.

Increasing investment for healthcare infrastructure

Due to investments in healthcare infrastructure, pregnant women have greater access to prenatal and postnatal care when more hospitals, clinics, and specialty maternity centers are established. Modern medical equipment and renovated premises guarantee higher standards of treatment. Pregnancy-related conditions can now be better diagnosed, tracked, and managed, which increases demand for sophisticated pregnancy care products.

Expanding healthcare services into rural areas, where access to prenatal care goods was previously restricted, is a common practice associated with increased investment. This growth creates new markets for products related to pregnancy care. Improved supply chains and logistics are part of an upgraded infrastructure that guarantees pregnancy care supplies are accessible even in distant areas. This drives the growth of the pregnancy care products market.

Restraint

Lack of awareness and unavailability of pregnancy products

Pregnancy care items are often not well-known to many women, especially those in developing and low-income areas. A lack of access to trustworthy information and insufficient healthcare education frequently brings on this shortcoming. The issue is made worse by the lack of adequate health education initiatives. If there were such programs, they might not stress enough the value of specialist pregnancy care items.

Providing prenatal care goods is hampered in many places by inadequate infrastructure, especially in rural and isolated locations. Inadequate logistics and transportation networks are examples of this. Because of their high inventory costs or the perception of low demand, retailers in less accessible places could not provide pregnancy care products. 

Opportunity

Expansion of distribution channel

Increasing domestic distribution channels allows a nation to reach underserved or unserved areas. This includes remote locations where there might not be a significant presence of traditional shopping. Products can reach a worldwide market by being introduced into new nations or areas. Because of increased awareness and disposable income, pregnancy care goods are in greater demand in emerging economies.

Integrating online and offline channels ensures a seamless purchasing experience. Customers can, for example, investigate things online before buying them in-store or the other way around. Providing individualized advice and services and leveraging consumer data from several channels can increase consumer happiness and loyalty. This opens an opportunity for the growth of the pregnancy care products market.

Product Insights 

The stretch mark minimizer segment dominated in the pregnancy care products market in 2023. As the skin stretches quickly as the belly grows, stretch marks are a common worry during pregnancy. Stretch marks can affect about 90% of expectant mothers, so there is a significant need for efficient treatments. Demand has been fueled by pregnant women's growing knowledge of the likelihood of stretch marks and the products available to reduce them. Women are more proactive and knowledgeable when treating stretch marks from the beginning of pregnancy.

For many women, it's imperative to keep a positive body image during and after pregnancy. Stretch marks can have a vital psychological impact, which is why many people look for preventive and remedial solutions. Stretch mark minimizers are also used by women after giving birth to lessen pre-existing marks, extending the product's useful life after pregnancy and increasing overall sales. 

The toning and firming lotion segment is observed to grow at a notable rate in the pregnanct care products market during the forecast period. The availability of toning and firming lotions in various retail channels, including online platforms, has made it easier for consumers to access and purchase these products, contributing to market growth. Positive testimonials and reviews from other mothers about the benefits of using toning and firming lotions during and after pregnancy influence new consumers to try these products. Continuous innovation in the formulation of toning and firming lotions, incorporating natural and organic ingredients, appeals to the preferences of health-conscious consumers seeking safe and effective skin care solutions during pregnancy.

Distribution Channel Insights

The hospital pharmacies segment dominated the pregnancy care products market in 2023. This is due to the sudden increase in the birth rate. Maternity hospitals are typically equipped with a 24*7 pharmacy inside the facility and skilled pharmacists to offer the required medicines. Hospitals are considered reliable and trustworthy sources for medical products, including pregnancy care items. Expectant mothers are more likely to trust and prefer products recommended and provided by hospital pharmacies. Hospital pharmacies offer specialized care and products tailored to the needs of pregnant women. This includes access to a wide range of prenatal vitamins, medications, and other essential pregnancy care products.

Hospital pharmacies are staffed by healthcare professionals who can provide expert advice and guidance on the appropriate use of pregnancy care products. This professional support is highly valued by expectant mothers seeking safe and effective products.

The online stores segment is observed to be the fastest growing in the pregnancy care products market during the forecast period. This provides an effortless platform with various pregnancy care products, such as stretch mark minimizers, breast cream, and nipple protection cream, especially amidst the global lockdowns and stay-at-home restrictions imposed due to the COVID-19 pandemic. Online platforms typically provide a broader range of pregnancy care products compared to physical stores, giving consumers access to a variety of brands and specialized items that might not be available locally. Many consumers prefer the privacy of online shopping for personal and sensitive products, such as pregnancy care items, avoiding the potential discomfort of in-store purchases.

Regional Insights

North America dominated the pregnancy care products market in 2023. North America has a high level of disposable income, especially in the US and Canada. This enables customers to spend more on specialized goods, such as things for prenatal care. The market for superior prenatal care products is driven by consumers' increased willingness to spend on high-end goods. Employing digital marketing techniques enables businesses to efficiently reach a larger audience. Influencer collaborations and targeted advertising are common strategies to increase product awareness and sales. 

• Customers may easily access a wide range of items, along with consumer reviews and ratings, to help them make informed purchasing decisions thanks to North America's robust e-commerce network. 

Asia- Pacific is observed to be the fastest growing in the pregnancy care products market during the forecast period. Maternal health and the significance of prenatal and postnatal care are becoming more widely known, due to government programs, medical professionals, and non-governmental groups. Because of the growth of telemedicine and digital health platforms, it is now simpler for pregnant moms to obtain information and healthcare services. Because of this link, the advantages of prenatal care products are better known.

As the growth of e-commerce, pregnancy care items are now more easily accessible to customers in rural places. Furthermore, traditional retail establishments are expanding their inventory to make prenatal care goods more widely available. Local companies aware of regional quirks and global brands offering cutting-edge technology and superior standards of quality compete in the market. Product diversity and quality are improving because of this rivalry.

Pregnancy Care Products Market Companies

• Mama Mio U.S. Inc. 
• Clarins Group 
• Novena Maternity 
• Noodle & Boo.
• E.T. Browne Drug Co., Inc. 
• Expanscience Laboratories, Inc.

Recent Developments 

• In June 2022, Mylab Discovery Solution embarked on PregaScreen, an at-home pregnancy test kit. This marks the firm's foray into the female healthcare segment.

Segments Covered in the Report

By Product 

• Stretch Mark Minimizer
• Breast Cream
• Toning/Firming Lotion
• Itching Prevention Cream
• Nipple Protection Cream
• Body Restructuring Gel
• Stressed Leg Product

By Distribution Channel 

• Hospital Pharmacies 
• Independent Pharmacies & Drug Stores 
• Online Stores 
• Others

By Geography

• North America 
• Europe 
• Asia Pacific 
• Latin America 
• Middle East and Africa