Hard Seltzer Market Revenue to Attain USD 66.95 Bn by 2033

02 Jan 2025

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Table of Content

1. Hard Seltzer Market Revenue and Trends 2023 to 2033 2. Market Overview 3. Report Highlights of the Hard Seltzer Market 4. Major Trends in the Hard Seltzer Market 5. Regional Outlook 6. Hard Seltzer Market Coverage 7. Market News 8. Hard Seltzer Market Key Players

Hard Seltzer Market Revenue and Trends 2023 to 2033

The global hard seltzer market revenue reached USD 19.03 billion in 2024 and is predicted to attain around USD 66.95 billion by 2033 with a CAGR of 15%. The rising awareness of health and the consumption of low-alcohol content beverages boost the market's growth.

Market Overview

With the growing awareness of health and wellness, there is a high demand for hard seltzer among youngsters and millennials. These demographics are increasingly leaning toward low-alcohol content beverages as they seek to reduce their overall alcohol consumption or explore a "sober-curious" lifestyle. This shift led to a notable rise in the popularity of hard seltzers, which cater to the desire for refreshing, flavorful drinks. Hard seltzer contains low sugar and alcohol content, making them ideal options for those seeking healthy alternatives to high-content alcoholic beverages. Moreover, the increasing demand for innovative flavors positively impacts the market.

The increasing preference for low-calorie alcoholic beverages among younger adults propels the growth of the market. The rising disposable income is one of the major factors contributing to market expansion. High disposable incomes allow individuals to spend on innovative beverages. When it comes to flavor offerings, hard seltzer brands have become incredibly diverse, with flavor profiles that range from classic selections such as black cherry, lime, and grapefruit to more sophisticated options like melon basil, lemon agave hibiscus, and cucumber peach. This variety not only enhances the drinking experience but also encourages experimentation, further fueling the growth of the global market.

Report Highlights of the Hard Seltzer Market

• By ABV content, the 5.0% to 6.9% segment dominated the market with the largest share in 2024 due to the increased consumption of low-alcohol beverages. The idea of moderation in alcohol consumption is gaining significant traction, especially in the U.S. In response to this trend, numerous companies within the alcoholic beverage industry are diversifying their product offerings to include a range of low-alcohol beverages. These innovations cater to health-conscious consumers seeking the experience of social drinking while prioritizing a balanced lifestyle.
• By packaging, the metal cans segment held the largest share of the market in 2024 due to their numerous advantages. One of the primary benefits of metal cans is their exceptional durability, which ensures that the contents are well-protected during transportation and storage. This resilience prevents breakage and leakage, making them an ideal choice for packaging various beverages. Furthermore, metal cans have the ability to print vibrant, multi-color designs on their surfaces. This feature not only enhances visual appeal but also allows brands to communicate effectively with consumers through eye-catching graphics and informative labeling. The convenience of metal cans is another noteworthy aspect. They are lightweight, easy to stack, and can be chilled quickly, which is particularly attractive for consumers on the go. Sustainability is also a key factor in the increasing preference for metal cans. They are recyclable and can be reused multiple times, aligning well with the growing consumer demand for eco-friendly packaging solutions. Moreover, beverages stored in metal cans do not require preservatives or additives, as they can provide a tight seal that protects the contents from external elements. As a result, drinks retain their original taste and freshness for an extended period, enhancing the overall consumer experience.
• By distribution channel, the off-trade segment accounted for the largest market share in 2024. This segment encompasses a variety of retail establishments, including convenience stores, supermarkets, wine shops, and mini markets. These venues are popular among consumers due to their appealing discounts and enticing promotions. Shoppers are drawn to these stores for their diverse product offerings and the opportunity to save money while making their purchases, making them convenient destinations for everyday needs.

Major Trends in the Hard Seltzer Market

• Innovation in Flavor: Flavor innovation has transformed the market, introducing diverse flavors that extend far beyond the classic selections. Consumers can now explore a tempting spectrum of fruity flavors, including unique and exotic options such as spicy ginger, which adds a delightful kick, and tropical blends featuring vibrant fruits like mango, passionfruit, and papaya. Additionally, the introduction of coffee-infused varieties provides a rich, aromatic experience that combines the boldness of coffee with various other flavors. This exciting flavor profile evolution attracts more consumers, thereby boosting the market.
• Health-conscious Formulas: The increasing availability of low-calorie and low-sugar options is significantly fueling the growth of the market. As consumers become more health-conscious and prioritize their well-being, there is a noticeable surge in demand for hard seltzers. This trend reflects a broader shift toward healthier lifestyle choices, where individuals seek refreshing beverage alternatives that do not compromise on flavor while focusing on lower calorie and sugar content.

Regional Outlook

North America dominated the hard seltzer market with the largest share in 2024. The region's dominance is attributed to the increased popularity of hard seltzers due to various factors that resonate well with consumers, such as the beverage's refreshing taste, convenience, and the perception of being a healthier alternative to traditional alcoholic drinks. The increased awareness about the drawbacks of high alcohol content and health-consciousness among individuals further boosted the consumption of hard seltzer in the region.

The hard seltzer market in Europe is projected to expand at the fastest CAGR in the coming years due to the rapid shift toward healthy alternatives to high-alcohol content beverages. As people increasingly seek more nutritious options, there has been a notable increase in the consumption of carbonated beverages, particularly those perceived as healthier. Hard seltzers, which are typically low in calories, gluten-free, and often enriched with vitamins or minerals, align perfectly with this trend. As a result, the hard seltzer industry is poised for significant expansion in Europe, driven by changing consumer preferences and rising health awareness.

Hard Seltzer Market Coverage

Market News

• In September 2024, the Coca‑Cola Company and Bacardi Limited announced an agreement to debut BACARDÍ rum and Coca‑Cola as a ready-to-drink (RTD) pre-mixed cocktail. BACARDÍ Mixed with Coca‑Cola RTD will be available in several markets around the world, with the initial launch planned for select European markets and Mexico in 2025.

Hard Seltzer Market Key Players

• The Coca-Cola Company
• Mark Anthony Brands International
• Heineken N.V.
• Anheuser-Busch InBev
• Diageo plc
• Kopparberg
• The Boston Beer Company
• Constellation Brands, Inc.
• Molson Coors Beverage Company
• San Juan Seltzer, Inc.

Market Segmentation

By ABV Content

• 1.0% to 4.9%
• 5.0% to 6.9%
• Others

By Packaging

• Metal Cans
• Bottle

By Distribution Channel

• Off-trade
• On-trade

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