April 2025
15 Apr 2025
The global herbal nutraceuticals market revenue reached USD 77.60 billion in 2025 and is predicted to attain around USD 131.34 billion by 2033 with a CAGR of 6.80%. The demand for herbal nutraceuticals is increasing due to a surge in disposable income in various developing countries.
Herbal nutraceuticals are supplements obtained from plants that provide health benefits beyond just nutrition. These products often contain compounds like minerals, antioxidants, vitamins, and phytonutrients, which can promote overall health and well-being and also help in preventing or managing different health conditions. Herbal nutraceuticals are generally utilized for their natural properties in boosting digestive health, immune health, and cardiovascular support.
By product, the ginger supplement segment dominated the market in 2024. The dominance of the segment can be attributed to the exceptional versatility and health benefits of ginger. The turmeric segment is expected to grow at the fastest rate over the forecast period. The growth of the segment can be credited to the increasing awareness regarding the health benefits of turmeric supplements among the majority of the population.
By form, the capsule and tablet segment held the largest market share. The dominance of the segment can be linked to the wide availability of various storage sizes capacities tablets and capsules in the market. The powder segment is anticipated to grow at the fastest rate over the forecast period. The growth of the segment can be driven by growing trends toward preventive and natural healthcare.
By distribution channel, the pharmacy segment led the market in 2024. The dominance of the segment is owing to the enhancements in healthcare infrastructure and the easy availability of products at these stores. The supermarket and hypermarket segment are projected to grow at the fastest rate over the forecast period. The growth of the segment is due to the increasing disposable incomes and the rise in the shift towards natural products.
Increasing Trend of Personalized Nutrition
Personalized nutrition is the latest trend in the market. The personalized nutrition market is anticipated to grow rapidly in the coming years. The growth of this market will be advantageous for the herbal nutraceuticals market, especially for major players whose products have better health benefits. Also, the market expansion mainly emphasizes individual offerings such as "one size fits all".
Increasing Focus on Preventive Healthcare
Healthcare professionals focus more on preventing illness, majority of people are seeking goods that help enhance general wellness. Due to their exceptional health benefits and few side effects. Furthermore, innovative formulations and delivery methods for these goods have been brought by technological advancements in this sector. This involves methods such as nanoencapsulation that raise the efficacy and bioavailability of these supplements.
Ongoing Surge of Online Retail Platforms
E-commerce is an emerging industry expanding rapidly across the globe. Online shopping is more convenient than conventional buying because consumers don't need to visit a store. Moreover, this in turn results in the majority of the population being inclined to shop online in many countries and is expected to give a lot of potential for herbal nutraceuticals leading to positive market growth over the forecast period.
Asia Pacific dominated the herbal nutraceuticals market in 2024. The dominance of the region can be attributed to the growing awareness among consumers about the benefits of these supplements for overall fitness and health. However, people are more interested in herbal nutraceuticals such as ashwagandha and garlic to strengthen their immunity. Growing consumer interest and education in their health is expected to propel the region's growth soon.
Europe is expected to grow at the fastest rate over the forecast period. The growth of the region can be credited to the strong government support for conventional herbal products coupled with the increase in the health-conscious population. Furthermore, the major markets in the region include Germany, France, the United Kingdom, and Italy. Also, locals are in search of all-natural and organic nutraceuticals that can lead to disease prevention.
| Report Attribute | Key Statistics |
| Market Revenue in 2025 | USD 77.60 Billion |
| Market Revenue by 2033 | USD 131.34 Billion |
| CAGR | 6.80% |
| Quantitative Units | Revenue in USD million/billion, Volume in units |
| Largest Market | North America |
| Base Year | 2024 |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
By Product Type
By Form
By Nature
By Distribution Channel
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