Dental Preventive Supplies Market Size, Share and Trends 2024 to 2034

Dental Preventive Supplies Market Size and Forecast 2024 to 2034

The global dental preventive supplies market size accounted for USD 5.98 billion in 2024 and is expected to exceed around USD 8.96 billion by 2034, growing at a CAGR of 4.13% from 2024 to 2034. The growth of the global dental preventive supplies market is driven by increased production and supply of effective dental products by leading companies. With the growing prevalence of oral diseases worldwide, the awareness about preventive care is rising, which further drives the market growth.

Dental Preventive Supplies Market Key Takeaways

• North America dominated the global dental preventive supplies market with the largest market share of 38% in 2023.
• Asia Pacific is expected to be the fastest-growing region in the market throughout the forecast period.
• By product type, the dental fluorides and varnish segment held the largest market share of 24% in 2023.
• By product type, the tooth whitening and desensitizers segment is expected to grow rapidly during the forecast period.
• By application, the teeth cleaning segment accounted for the largest share market at 45% in 2023.
• By application, the teeth whitening segment is anticipated to witness significant growth in the market over the studied period.
• By distribution channel, the retail pharmacies segment contributed the highest market share of 43% in 2023.

U.S. Dental Preventive Supplies Market Size and Growth 2024 to 2034

The U.S. dental preventive supplies market size is evaluated at USD 1.70 billion in 2024 and is projected to be worth around USD 2.60 billion by 2034, growing at a CAGR of 4.27% from 2024 to 2034.

North America led the global dental preventive supplies market in 2023. This is due to an increase in the geriatric population, the availability of skilled medical facilities, clear reimbursement regimes, a large number of key players, and improvements in the existing preventive and reconstructive dental care treatments. Strong emphasis on preventive measures and the rising demand for early diagnosing contributed to regional dominance. Furthermore, due to the better knowledge about oral health’s correlation with general health conditions, patients choose dental examinations and treatments more frequently. The rising healthcare expenditure further bolstered the regional market.

Asia Pacific is expected to be the fastest-growing region in the market throughout the forecast period. Factors such as government support to advance the healthcare system, the increasing geriatric population, and the increasing demand for cosmetic dental surgeries are major factors boosting the market in the region. Medical tourism is also growing in this region because of the availability of affordable treatments, skilled dental professionals, and increasing acceptance of advanced technologies. Furthermore, the increasing occurrence of dental problems and rising government initiatives to promote oral health contribute to regional market growth.

• The Ministry of Health, Labour and Welfare in Japan launched a national health promotion program called ‘Health Japan 21 (the second term)’ that contains specific objectives for oral health promotion.

Market Overview

Dental preventive supplies refer to tools and products used to prevent dental diseases such as caries or tooth decay. Some of the everyday items include fluorides, toothpaste, mouthwash, dental sealants, and mouthguards. Dental preventive supplies are used to maintain oral hygiene and prevent dental problems. These supplies help in preventing cavities, gum diseases, and other oral ailments. These products are used by patients as well as dental health care to enhance proper dental care in the home as well as in clinical settings. The increasing geriatric population contributes to market growth. Older people are more prone to oral diseases. Moreover, the rising number of government programs aimed at spreading awareness among the public about oral care, expanding medical tourism in emerging economies, and the availability of advanced dental treatments boost the growth of the market.

Dental Preventive Supplies Market Growth Factors

• Health Consciousness: Rising health consciousness and awareness about oral hygiene encourage individuals to turn to preventive dental products.
• Preventive Healthcare: The shift toward a preventative and precautionary approach boosts market prospects.
• Technological Innovations: Advances in technology led to the development of smart toothbrushes, which have caught the attention of tech-savvy people.
• Insurance Expansion: Increased insurance plans for dental care encourage the purchase of dental products.

Market Scope

Market Dynamics

Driver

Rising Incidence of Dental Disorders to Boost the Dental Preventive Supplies Market

The incidence of dental disorders is rapidly growing due to several factors. Tooth decay, gum diseases, cavities, and other oral health problems are rising worldwide. The main reasons contributing to this rise are the high intake of sugar, consumption of tobacco products, and poor dental care. Caries mostly affect children and adolescents after 60 years of age, with root caries being more frequent at this age. Oral diseases are widespread throughout the world due to the changing lifestyles. However, dental preventive supplies will help decrease the possibility of such conditions and improve dental health. With the emergence and higher incidence of dental diseases, the need for products that prevent dental diseases is rising among the public and dental care providers.

• According to the World Health Organization’s Global Oral Health Status Report of 2022, almost 3.5 billion people have some form of oral disease, with 75% of those affected living in middle-income countries. Approximately 2 billion adults worldwide develop caries of permanent teeth, with 514 million people having caries of primary teeth.

Restraint

High Cost of Dental Procedures

The overall cost associated with dental procedures includes all staff wages, taxes, health insurance, supplies, and many others. It also depends on the nursing team's experience and level of training. Moreover, rising healthcare costs significantly hamper the dental preventive supplies market growth.

Opportunity

Rising healthcare programs fuel the growth of the market. Awareness about the importance of oral hygiene has increased significantly due to educational campaigns by governments, cooperative health institutions, and dentists. The increased awareness about the availability of advanced dental care solutions contributed to the advocacy of early management of dental conditions. People understand the need to use dental products that include toothpaste, mouthwash, and dental floss daily to help maintain oral health, reducing the risk of diseases such as cavities and gingivitis.

• In 2024, Dentsply Sirona joined its long-time partner FDI World Dental Federation to promote World Oral Health Day (WOHD) and contribute to raising global awareness for the importance of good oral health. 
• In 2023, the US House of Representatives approved the Action for Dental Health Act of 2023. The objectives of this legislation are to build the dental workforce and enhance the availability of oral health care, especially in underserved communities. 

Product Type Insights

The dental fluorides and varnish segment dominated the global dental preventive supplies market in 2023. This is due to the increased demand for fluoride-based products. Fluoride varnish is a resin that protects teeth from tooth cavities and makes the enamel of a tooth stronger. It is often prescribed for kids, babies, older people, and individuals with special healthcare requirements. It is a fast-drying varnish with a sticky property, which forms a sticky coat on the teeth. Fluoride varnish is most effective when used in combination with other products, such as fluoridated toothpaste. Fluoride-containing agents serve to improve the hardness of tooth enamel, reduce bacterial growth, and stimulate the process of demineralization.

The tooth whitening and desensitizers segment is expected to grow rapidly during the forecast period. Tooth desensitizers quickly relieve sensitivity resulting from tooth whitening, heat, and chemical alterations, exposed roots, and toothbrush damage. Toothpaste, mouth rinses, or gums are types of desensitizing agents and work on the principle that one either seals the dentinal tubules or interferes with neural conduction.

Application Insights

The teeth cleaning segment led the dental preventive supplies market with the largest share in 2023 due to the growing desire for white teeth. Cleansing of the teeth is a dental process through which the dental expert removes the plaque, tartar, and bacteria from teeth to maintain healthy gums and teeth. It is also referred to as topical prophylaxis. Different types of teeth cleaning products are easily available in pharmacies, supermarkets, and online shops, and consumers find it convenient to purchase the necessary products. Furthermore, the rising focus on personal appearance contributed to segmental dominance.

The teeth whitening segment is anticipated to witness significant growth in the market over the studied period, owing to the rising desire for white teeth. Tooth bleaching is the process by which the natural color of a person’s teeth is improved. This is achieved by applying a whitening gel or product to the teeth; at times, a light or laser is used. Chemicals such as hydrogen peroxide or carbamide peroxide are often used in whitening products, resulting in enhanced effectiveness.

• In January 2022, Colgate-Palmolive Company and 3Shape entered into a partnership to introduce the Colgate Illuminator, an exclusive, tailored-to-patient teeth whitening tool, to dental clinics across the U.S.

Distribution Channel Insights

The retail pharmacies segment led the global dental preventive supplies market in 2023. This is mainly due to the easy availability of over-the-counter products in these pharmacies. Dental preventive supplies are readily accessible and directly sold to consumers by retail pharmacies for self-care. Additionally, there has been a steady shift in patients' attitudes regarding the importance of spoken and preventive medicine. With the increasing awareness of dental care among the population, the trend of self-care is rising, contributing to segmental expansion.

Dental Preventive Supplies Market Companies

• Church & Dwight
• Colgate-Palmolive Company
• Dentsply Sirona
• GC International
• Halon
• Henry Schein
• Hu-Friedy
• Ivoclar Vivadent
• Johnson & Johnson
• Kerr Corporation
• Sunstar Suisse
• The Procter & Gamble Company
• Ultradent Products
• Young Innovations
• 3M Company

Recent Developments 

• In July 2024, Ivoclar launched the Vivadent aerosol reduction gel to improve the experience of ultrasonic tooth cleaning and enhance prophylactic abilities at the dental practice. The gel is colorless and water-based and does not leave tooth stains or cling to clothing or surfaces.
• In January 2024, DentaSEAL Pro introduced its derivative, ‘clinical care innovation,’ which coincided with the launch of a next-generation sealant and a first-of-its-kind appliance topcoat. 
• In March 2023, Colgate launched Colgate Total Plaque Pro-Release, a toothpaste that efficiently lessens harmful plaque bacteria, prominent to two times less gum-damaging plaque than regular fluoride toothpaste when used daily. This product offers an improved plaque-fighting formula, endorsing better gum health and oral hygiene.
• In November 2022, Slate Dental released the Slate Electric Flosser. This electronically powered flossing tool makes it much easier for the average consumer to use floss while still retaining its quality. It is also the first such technology that helps users improve their oral care by addressing the crucial gap in isolated areas of contact between teeth, which was difficult for the water-based electronic flossing tools to reach.

Segments Covered in the Report

By Product Type

• Dental Fluorides and Varnish
• Tooth Whitening and Desensitizers
• Prophylactic Paste and Powder
• Sealant
• Dental Floss
• Mouth Gels
• Other 

By Application

• Teeth Cleaning
• Teeth Whitening
• Teeth Coating

By Distribution Channel

• Retail Pharmacies
• Drug Stores
• E-Commerce

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa