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The global outdoor payment terminal market size is evaluated at USD 1.80 billion in 2024, grew to USD 1.96 billion in 2025 and is projected to reach around USD 4.16 billion by 2034. The market is expanding at a CAGR of 8.74% between 2024 and 2034. The North America outdoor payment terminal market size is calculated at USD 610 million in 2024 and is expected to grow at a CAGR of 8.76% during the forecast year.
The global outdoor payment terminal market size accounted for USD 1.80 billion in 2024 and is expected to exceed around USD 4.16 billion by 2034, growing at a CAGR of 8.74% from 2024 to 2034. The demand for OPT is driven by its convenience of contactless payments, which is attracting several consumers. Companies are adopting OPTs to attract a broader consumer base across multiple industries.
The rise of technologies like artificial intelligence and machine learning (ML) is playing a transformative role in the growth of these payment devices. AI algorithms are playing a crucial role in optimizing the user experience by offering personalized recommendations with the help of voice assistant which helps in enhancing the consumer experience. Additionally, the real-time monitoring capability of AI can play an impactful role in ensuring security throughout the device which is gaining more investments due to the rising need for enhanced security throughout various setups. Additionally, the rising trend of automation has become a common feature across various industries including digital payment solutions.
The U.S. outdoor payment terminal market size is exhibited at USD 430 million in 2024 and is projected to be worth around USD 1,010 million by 2034, growing at a CAGR of 8.79% from 2024 to 2034.
North America dominated the global outdoor payment terminal market in 2023. The dominance of the region is attributed to the advanced fuel infrastructure in countries like the United States and Canada. Additionally, the rising government support for the adoption of EVs is playing a crucial role in the market growth. The presence of leading EV manufacturers is expanding their partnerships in the fueling infrastructure. The involvement of international organizations also focuses on maintaining the environmental standards which attracts more investments in the industry. Additionally, the rising immigration and increasing population are anticipated to boost vehicle ownership in the upcoming years.
Asia Pacific is anticipated to host the fastest-growing market during the forecast period of 2024 to 2034. The growth of the region is attributed to the rapid urbanization which is increasing vehicle ownership in countries like India, China, and Japan. These countries are also implementing policies and projects to improve their infrastructure which includes the automation of fuel stations. Additionally, the region is the leader in the EV market which brings several business opportunities for EV charging stations. The region is also witnessing a rising shift towards LNG and CNG vehicles as they are more feasible.
The outdoor payment terminal market (OPT) refers to a standalone payment device used for making standalone transactions without human assistance. These devices are widely used at gas stations where the consumer can fill the gas directly from the pump. The market is anticipated to grow more significantly due to the expansion of self-service systems in urban areas.
The outdoor payment terminal market is growing efficiently due to various factors like the availability of contactless payments that save service time. The device enables various payment options that the consumer can opt for according to their preferences. This increases the chances of attracting several consumers to choose OPTs.
| Report Coverage | Details |
| Market Size by 2034 | USD 4.16 Billion |
| Market Size in 2024 | USD 1.80 Billion |
| Market Size in 2025 | USD 1.96 Billion |
| Market Growth Rate from 2024 to 2034 | CAGR of 8.74% |
| Largest Market | North America |
| Base Year | 2023 |
| Forecast Period | 2024 to 2034 |
| Segments Covered | Type, Application, and Regions |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
Growth in the retail fuel sector
The rising vehicle adoption is one of the major factors that is increasing the demand for fuel stations, especially in developing countries. The outdoor payment terminal market is growing efficiently due to the rising demand for convenient payment options which has several benefits that enhance the customer experience. Additionally, the fuel industry generates huge revenue due to the demand for 24/7 gas stations. This is the reason companies are adopting these devices where the consumer can avail of OPTs without the need for human assistance. The rising trend towards automation in the automotive industry will drive significant investments in the upcoming years.
The rising shift towards digital payments
The changing lifestyles especially in the urban areas have been a major factor towards the adoption of these technologies which lead to changing consumer preferences. Companies are adopting OPTs which reduces the waiting for the consumer and also saves the operational costs due to the elimination of the staff requirement. The outdoor payment terminal market is driven by the adoption of technologies like NFCs which initiate wireless connectivity throughout these setups. This is leading to the innovation of multiple digital payment platforms which diversifies the device into multiple industries. This shift is also anticipated to produce several opportunities in the global market due to the innovation of multi-currency transactions.
Higher initial investments
The setup of the outdoor payment terminal contains advanced technologies that have gained rapid adoption in the industry. The outdoor payment terminal market has driven growth in urban areas but there are still some factors that tend to affect the market growth. These systems usually have higher initial investments which are not affordable for small-sized enterprises. Additionally, the rising security concerns also raise the need for higher investment in these technologies which are unaffordable due to budgetary limitations.
Increasing government initiatives
The rapid adoption of technologies has also gained the attention of the governments which they are leading towards automation in multiple industries. The outdoor payment terminal market is gaining significant popularity due to the rising regulatory support towards the adoption of a cashless society where they are promoting the use of digital payments. This creates multiple opportunities for OPTs across various applications like fuel stations. The changing government policies are also attracting investments in digitization. Additionally, the rising demand for electric vehicles is anticipated to drive the demand for these demand across electric vehicle fuel stations. Governments are also providing subsidies for expanding the EV market as it complies the sustainable goals.
Advancements in security enhancement
The rising trend for automation is also leading to several cyber threats which can lead to payment frauds and data leaks. The outdoor payment terminal market is growing due to the introduction of tokenization which is the replacement of sensitive card data with tokens that help eliminate the risk for cyber threats. The market is expected to gain more popularity due to the rising adoption of technologies that focus on fraud detection. The rising trend for Internet of Things (IoT) is anticipated to improve the connectivity in fuel stations which can ensure a smooth user experience.
The contact payment terminal segment stood the dominant in the market in 2023. The segment deals with transactions that require physical cards like credit or debit which are used to insert into the device. The outdoor payment terminal market is growing significantly due to the rising use of card payments around the world in multiple industries. The widespread of this technology makes it a preferable and safe option due to its credibility. Companies are adopting contact payment terminals in rural areas which can help many companies in the business sector. The dominance is anticipated to maintain its rate due to rising offline startups.
The contactless payment terminal segment is anticipated to grow at the highest CAGR in the market over the forecast period. The segment deals with the transactions performed with the help of waving, and taping their card and also with the help of smart devices like smartphones or wearable devices. The outdoor payment terminal market is growing significantly due to the rising shift towards digitalization where various industries are using several touchless payments. The rising penetration of smartphones also becomes a crucial factor that is driving the attention of people towards such contactless technologies.
The refuel segment registered the highest share of the market in 2023. The segment deals with the OPTs used at fuel stations which helps in reducing the waiting time for the consumers and increases their overall experience. The rising vehicle ownership in urban areas is playing a crucial role in boosting the growth of the outdoor payment terminal market. The changing lifestyles are also a crucial factor that leads to the need for easy payment services where consumers can pay using digital tools. The rising use of EVs is anticipated to be the game changer in the industry due to increasing investments in self-service fueling systems that will save the costs for human staff. Additionally, the increasing global support towards the adoption of sustainable transport is anticipated to boost the growth in the refuel sector.
The carwash segment is anticipated to grow significantly in the market during the forecast period of 2024 to 2034. The segment refers to the use of OPTs in the car washing center. The outdoor payment terminal market is growing efficiently due to the rising demand for convenience which leads to the adoption of these automated self-services. The companies are also adopting these services due to the rising use demand which can generate revenue in the upcoming years. The rising trend for vehicle maintenance is also a major factor that drives the demand for these services. Furthermore, a rise in partnerships and collaborations in urban fuel setups is anticipated in the coming years.
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