U.S. Dietary Supplements Market to Attain USD 65.70 Bn by 2033

18 Nov 2024

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Table of Content

1. U.S. Dietary Supplements Market Revenue and Trends 2. Market Overview 3. Report Highlights of the U.S. Dietary Supplements Market 4. U.S. Dietary Supplements Market Trends 5. U.S. Dietary Supplements Market Coverage 6. Market News

U.S. Dietary Supplements Market Revenue and Trends

The U.S. dietary supplements market revenue reached USD 71.60 billion in 2024 and is predicted to attain around USD 162.40 billion by 2033 with a CAGR of 9.47%. The rising healthcare infrastructure in the country and the leading players in the dietary supplement market are driving the expansion of the market.

Market Overview

The dietary supplement adds outsourced nutritional value to the daily routine. Dietary supplements include all the essential nutrients like vitamins, minerals, proteins, fibers, and others that are necessary for improving energy levels, metabolism, and the immune system. The rising inclination towards healthcare and preventing diseases and infections by the population is driving the growth of the U.S. dietary supplements market.

Report Highlights of the U.S. Dietary Supplements Market

• By ingredients, the vitamins segment held the largest share of the market in 2023. Vitamins play a most important part in the body's functioning and improve the overall efficiency of the body's immune system, which drives the growth of the segment.
• By ingredients, the probiotics segment is expected to witness substantial growth in the market during the predicted period. The ingredient helps in improving and protecting the immune system, which drives the growth of the segment.
• By form, the tablet segment accounted for the largest share of the market in 2023. The rising consumption of tablet dietary supplements is due to their easy accessibility, availability, and nutritional value as compared to other forms.
• By form, the liquid form segment is expected to witness significant growth in the market during the anticipated period. The liquid dietary supplements are water, alcohol, or liposome-based, which have the rapid assimilation that other supplements form.
• By type, the OTC segment led the global market in 2023. The rising awareness about daily supplements in the population and the availability of dietary supplements over the counter is driving the growth of the segment. 
• By type, the prescribed segment expects significant growth in the market during the forecast period. The rising preference for dietary supplements by physicians due to the higher reliability and assurance of the safety of the product boosts the growth of the segment.
• By function, the additional supplements segment is projected to see the fastest growth in the market during the forecast period. The rising cases of deficiency in the essential supplements that are not fulfilled by the natural diet accelerate the demand for the additional supplements segment.
• By application, the energy & weight management segment is led the global market in 2023. The increasing demand for energy and weight management supplements by the younger population to improve energy, immune systems, and metabolism is accelerating the growth of the segment.
• By application, the prenatal health supplements segment is predicted to witness significant growth in the market over the forecast period. There is a rising demand for prenatal health supplements among pregnant women to manage the shortage of vitamins and nutrition levels during pregnancy.
• By distribution channel, the offline segment dominated the market in 2023. The acceptance of the traditional offline sales channel for medicines and supplements with the guidance of the pharmacist accelerates the expansion of the segment.
• By distribution channel, the online segment is predicted to witness significant growth in the market over the forecast period. The rising geriatric population and the inclination towards e-commerce and doorstep delivery for products are driving the growth of the segment.
• By end-user, the adult segment dominated the global market in 2023. The rising demand for dietary supplements by adults to improve the overall deficiency of the necessary nutrients in the adult body is driving the demand for adult dietary supplements.

U.S. Dietary Supplements Market Trends

• Growing healthcare: The rising healthcare infrastructure in the United States, the continuous evaluation of the industry, and the investment in the development of healthcare institutions.
• Awareness about dietary supplements: The rising awareness about health and lifestyle in the population and the increased number of younger population inclining towards dietary supplements to improve their energy level is accelerating the expansion of dietary supplements.
• Rising market competition: The increasing market competition in the pharmaceutical industry, with the new launch of products with better formulations and enhanced efficiency of dietary supplements in the United States, is accelerating the growth of the market.
• Prevalence of the chronic condition: The increasing prevalence of chronic conditions in the United States and the demand for nutritional support for maintaining health and vitality in the body is driving the demand for the U.S. dietary supplements market.

U.S. Dietary Supplements Market Coverage

Market News

• In February 2024, a luxury health and wellness company and community, ‘Herbalife,’ launched the Herbalife® GLP-1 Nutrition Companion, an addition and a new variety in the food and supplement product combos.
• In June 2024, the Akkermansia Company, a leading manufacturer of clinically proven, next-generation gut health solutions, launched in the United States consumer market.
• In August 2024, InfiniWell, a leading health supplement company, launched the ‘nutrient delivery matrix'- Smart Chocolate BPC-157.

Market Segmentation

By Ingredient

• Vitamins
• Minerals
• Fibers and Specialty Carbohydrates
• Omega Fatty Acids
• Botanicals
• Proteins and Amino Acids
• Others

By Form

• Capsules
• Tablets
• Gummies
• Soft Gels
• Liquids
• Powders
• Others

By Type

• Otc
• Prescribed

By Function

• Additional Supplements
• Medicinal Supplements
• Sports Nutrition

By Application

• Energy and Weight Management
• Bone and Joint Health
• Diabetes
• General Health
• Immunity
• Cardiac Health
• Gastrointestinal Health
• Anti-Cancer
• Lungs Detox/Cleanse
• Sexual Health
• Brain/Mental Health
• Skin/Hair/Nails
• Insomnia
• Anti-Aging
• Menopause
• Prenatal Health
• Others

By Distribution Channel

• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practioner
  • Others
• Online

By End User 

• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

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