Spa Services Market Size, Share and Trends 2025 to 2034

Spa Services Market Size and Forecast 2025 to 2034

The global spa services market size was estimated at USD 97.10 billion in 2024 and is predicted to increase from USD 104.44 billion in 2025 to approximately USD 201.25 billion by 2034, expanding at a CAGR of 7.56% from 2025 to 2034.The rising inclination towards non-invasive body treatment for enhancing aesthetics and demand for body relaxation procedures is driving the growth of the market. 

Spa Services Market Key Takeaways

• Europe dominated the global spa services market with the largest market share of 37% in 2024.
• Asia Pacific is expected to grow at a CAGR of 8.89% during the predicted period.
• By spa, the hotel and resort segment held the biggest market share of 32% in 2024.
• By spa, the destination spas segment is predicted to grow at a CAGR of 10% during the predicted period.
• By service, the massage therapies segment contributed the highest market share of 40% in 2024.
• By service, the body treatment segment is expanding at a CAGR of 8.2% during the forecast period.
• By type, the luxury spa segment accounted for the highest market share of 55% in 2024.
• By type, the affordable service segment is projected to expand at a CAGR of 7.43% during the forecast period.
• By end use, the women segment captured more than 67% of market share in 2024. 
• By end use, the men segment is growing at a CAGR of 8.42% market during the forecast period. 

Artificial Intelligence (AI) Impact on the Spa Services Market?

The continuous evaluation of the spa industry and constant exploring the opportunities to offer increased consumer experience drive the association and advancements in new technologies in the sector. Artificial Intelligence integration into the spa services offers several benefits in the spa treatment such as personalization in the spa treatment with skin analysis. Offers personalized product recommendations as per the client's skin condition, offers personalized treatment plans, and remote services.

• In January 2025, Crave Interactive, one of the leading players in hospitality technology, launched the revolutionary Crave AI solution at the well-known Jade Mountain Resort in St. Lucia. The development is a milestone in luxury hospitality service delivery, associating Jade Mountain's legendary personal service with AI technology. 

Europe Spa Services Market Size and Growth 2025 to 2034

Europe spa services market size was exhibited at USD 35.93 billion in 2024 and is projected to be worth around USD 75.47 billion by 2034, growing at a CAGR of 7.70% from 2025 to 2034.

Europe held the largest share in the spa services market in 2024. The region is one of the largest contributors to the development and innovation of the beauty and wellness product industry. The growing emphasis on lifestyle maintenance in the population and spending culture on healthcare and well-being is supporting the dominance of the region.

The United Kingdom spa services market has the largest market share in Europe. The rising importance of healthcare or well-being in the population and the demand for non-surgical procedures for enhancing aesthetics and body treatment accelerate the demand for spa services. The increasing urbanization across the country and hectic lifestyle cause the demand for mind and body relaxation therapies, and the hospitality industry heavily invests in spa and wellness centers.

Asia Pacific is expecting the fastest growth in the spa services market during the predicted period. The growth of the market is owing to the continuously rising population of the regional countries and the growing economies driving the per capita income in the population and spending culture of lifestyle. The rising hospitality and tourism industry in the regional countries is driving the number of in-house luxury spa services in hotels and resorts.

India is one of the emerging countries in the spa and wellness industry due to the rising tourism in the country and the growing self-awareness in the people of the country. The rising availability of the younger population, which is more fascinated by social media and modern traits, is heavily inclined towards spa and wellness products and services, and the growing preference for herbal medication or wellness centers collectively drives the growth of the market.

North America is observed to grow at a notable rate in the the global spa services market during the predicted timeframe. The growth of the market is attributed to the rising presence of economically stable countries in the region with higher per capita income, which leads to the adaptation of higher lifestyle standards and spending on well-being, contributing to the expansion of spa services in the regional countries. The region is one of the largest contributors to the cosmetics and wellness product industry and the awareness in the people on spending on well-being and spa sessions and services is collectively driving the growth of the market in the region.

The United States is one of the largest markets of spa services in North America due to the rising economic stability in the population and increasing spending on lifestyle maintenance is driving the market expansion. The increasing demand for the personalized wellness structure and the growing self-awareness in the population with disposable income and urbanization are collectively accelerating the growth of the market.

In the United States, there will be 19,978 Health & Wellness Spas in 2024, with an increase of 0.5% from 2023.

Market Overview

Spa are wellness centers that offer relaxation services to the body and mind by providing therapeutic provisions and different professional services. The spa industry offers different services, including facials, massage, salon services, body treatment, health assessments, water-based treatment, and several others. The spa services are offered by the different sub-categories spas such as day/club/salon spas, destination spas, health resorts, hotel/resort spas, thermal/mineral springs spas, medical spas, and others.

The spa services market is one of the largely growing factors in the wellness industry. The increasing spending on lifestyle and technological advancements in the industry is transforming the consumer experience. There are some of the emerging trends in spa services that are revolutionizing the spa and wellness industry.

Trends in the Market

• Personalized spa services and products- The modernization spa services further offer personalized spa services and products as per the user needs and demand. 
• Availability of natural ingredients- The increasing usability of natural ingredient products in spa products causes the increasing demand for chemical products. 
• Tech-powered spas- The spa industry is transforming its services into integration with technology and with the development of skincare labs. 
• Virtual reality experience in spas- The integration of virtual reality in the spas for elevating the experience of the client. There are a number of spas around the world using virtual reality treatment for meditation and relaxation sessions. 

Spa Services Market Growth Factors

• Rising self-awareness: The growing self-awareness in people around the world and the spending culture on lifestyle, body, and mental health is driving the expansion of the spa service centers globally, which boosts the growth of the market. 
• Growing popularity in spa services: The increasing popularity of the different types of spa services offered by the spa centers for reducing stress, detoxification, exfoliation, improving immunity, and others are contributing to the further expansion of the spa services market. 
• Availability of choices: The growing spa and wellness industry, with its attractive service offerings, is driving the inclination of the consumer. The spa industry offers choices of service packages which is as per the demand of the consumer. The discounted and packaged service offered by the spa centers is driving the market expansion. 

Market Scope

Market Dynamics

Drivers

Growing wellness tourism  

The spa services are an important part of the wellness tourism industry, though the rise in the wellness tourism is highly impacting the growth of the spa services. The increasing spending on lifestyle and well-being is inclining the people towards the spa services for the different types of relaxation services. Spa session offers the body and mind stress relief while offering therapies like massage, exfoliation, detoxification, and several others. Nowadays, spas are more engaging with enhanced service offerings, smart advertising, and discounts, which collectively boost the growth of the spa services market.

Restraint

Risks associated with spa services

There are different types of risks that are also associated with spa services, such as side effects like sometimes worsening the case of acute or chronic health problems, lack of hygiene, and the high cost of services offered in urban areas, collectively limiting the expansion of the market.

Opportunity

Association of technologies

The rapid expansion in technologies in the healthcare and wellness industry for elevating the experience and the integration of technologically advanced gadgets or devices in the spa services for offering the enhancing effectiveness of spa sessions is driving the growth opportunity in the market. The advancements in spa technologies like infrared beds, zero-gravity chairs, massage robots, and others transform the relaxation and spa experiences. 

Spa Insights

The hotel and resort segment dominated the spa services market in 2024. The increasing economic stability in the worldwide population leads to rising disposable income in the people boosts the demand for the tours and travel industry and luxurious stays while traveling. The rise in the hospitality industry and the availability of all the amenities and luxury while staying in the hotels and resorts is accelerating the demand for spa services in the hotels. 

The spas in hotels and resorts offer several services, such as different types of massages, body care treatment, and various other mind and body relaxation therapies. The increasing inclination towards the herbal body treatment of massage therapies and the development of specialty wellness centers are contributing to the growth of spa services in the hotel and resort segment.

• In November 2024, The Marriott Hotel Manchester Piccadilly introduced a new spa treatment menu. The menu includes a range of facials, exfoliations, and different types of massages that provide the ultimate comfort and luxury to the guests at the hotels.

The destination spas segment expects substantial growth during the predicted period. The rising intervention of the major public healthcare and wellness firms in the spa industry with the development of different wellness centers worldwide for providing the ultimate comfort and luxury to their clients. The destination spas attract the clients as the sanctuary for relaxation, rejuvenation, and self-improvement. The destination spa offers several mind and body relaxation therapies, including physical renewal, mental clarity, stress relieving, self-discovery, weight management, detoxification, and others.

Service Insights

The massage therapies segment led the global spa services market in 2024.  Massage therapies are one of the widely accepted services in spa sessions by most people. Massage therapy includes different types of massage, such as Swedish Massage, Deep Tissue Massage, Aromatherapy Massage, Hot Stone Massage, Sports Massage, Shiatsu Massage, Prenatal Massage, Chair Massage, Reflexology, and Lymphatic Massage. The association of technologies into spa therapies like massage sessions such as the integration of technologies like infrared therapies used for the treatment of deep tissue and muscle pain.  

The body treatment segment will witness notable growth during the forecast period. Body treatment by spa services is a non-medical solution for targeting or treating different types of muscle pain or any other physical stress. Body treatment in spas offers different benefits such as detoxification, skin care, pain management, improved sleep, stress management, wrinkles prevention, reduction in headaches, lower blood pressure, muscle relaxation, and others.

Type Insights

The luxury spa service segment dominated the spa services market in 2024. The increasing tourism and hospitality industry is driving the expansion of luxury spa services. There are a number of leading hotel firms offering the luxury spa experience to their guests. The luxury spa offers enhanced massaging and other services experience through its collaboration with the leading beauty brands for spa products. The rising disposable income in the population and the demand for luxurious brands and services accelerate the growth of the luxury spa service segment.

The affordable service segment will expand rapidly during the forecast period. The increasing popularity of spa services around the world and the demand for affordable spas by the middle-class population are driving the demand for the segment. The rising wellness centers around the world offer several discounts, offers, and packages of spa services, and people prefer spa sessions at budget-friendly prices is driving the demand for affordable spa services.

End Use Insights

The women segment accounted for the largest share of the spa services market in 2024. The increasing preference for spa sessions by women is due to the higher awareness regarding beauty and maintaining their well-being. The rising preference of the non-surgical procedure for enhancing the aesthetics. The growing acceptance of spa services in the age group of 20-30 years of women for maintaining their bodies and the demand for personalized spa services is driving the demand for spa services by women.

The men segment expects significant growth in the market during the forecast period. The growing self-awareness in the male population and the enhanced aesthetics, especially in the younger generation of men, are driving the acceptance of spa services by men. There are a number of beauty and wellness players focusing on the development of men's beauty and wellness products, further contributing to the growth of the spa service in the men's segment. 

Spa Services Market Companies

• Aman Group S.a.r.l.
• The Ritz-Carlton Hotel Company
• Mandarin Oriental Hotel Group
• Hyatt Hotels Corporation
• Fairmont Hotels & Resorts
• Kempinski Hotels
• Hand & Stone Franchise Corp.
• Four Seasons Hotels Limited
• AYANA Hospitality
• Miraval
• The Peninsula Hotels
• Banyan Tree Hotels & Resorts
• Royal Champagne Hotel & Spa
• Raffles Hotels & Resorts
• Marriott International, Inc.
• Mandara Spa
• Woodhouse Spas
• Rescue Spa
• Uka Spa
• Palaispa

Latest Announcement by Industry Leaders

• In September 2024, Aman Group S.a.r.l will be the leading player in the building of timeless sanctuaries and the leading provider of privacy, peace, and intuitive service in attractive locations, continuing its legacy with the announcements of its 21st destination by adding a 35-strong collection: Aman Maldives, the private island Vaavu atoll. 

Recent Developments

• In January 2024, The Spa by Equinox Hotels, known for their revolutionary result-driven therapies, collaborated with Stripes Beauty, a pro-aging beauty brand working in the empowerment of women in their menopause by providing community, education, and cutting-edge solutions to deal with the hormonal changes for the launch of innovative spa treatment circuit, in the retail offering at the Spa by Equinox Hotels.
• In August 2024, Tattva Wellness, the leading wellness spa brand in India, launched the latest center at the Manohar International Airport in Mopa, Goa. 
  In February 2025, Saltability, the leading Himalayan Salt Wellness Brand, introduces its latest mini kit for offering a soothing spa experience in the spa as well as home settings for increasing personal wellness routines.
• In September 2024, Etihad Airways collaborated with Be Relax to introduce round-the-clock massages within the Etihad Lounge at Zayed International Airport. The service offers an elevated experience for passengers through Abu Dhabi's Zayed International Airport (AUH). 

Segments Covered in the Report

By Spa

• Hotel/Resort Spa
• Destination Spa
• Day/Salon Spa
• Medical Spa
• Thermal/Mineral Spring Spa
• Others

By Service

• Massage Therapies
• Body Treatments
• Salon Services
• Others

By Type

• Affordable
• Luxury

By End Use

• Women
• Men

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa