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Wellness Apps Market Revenue to Attain USD 39.66 Billion by 2033
11 Nov 2024
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Wellness Apps Market Revenue and Trends
The global wellness apps market revenue surpassed USD 11.18 billion in 2024 and is predicted to attain around USD 39.66 billion by 2033, growing at a CAGR of 15.11%. The demand for wellness apps is increasing due to the rising awareness of health and wellness and the importance of physical activities that improve overall health and well-being. These apps monitor health conditions, ultimately boosting health outcomes.
Market Overview
Wellness apps help people with their overall well-being and healthy lifestyles and offer various health-related services that improve the quality of life. These apps can also assist individuals in monitoring fitness, nutrition, sleep, stress management, and many more. Advancements in technologies contribute to market expansion. Integrating artificial intelligence and machine learning, which offer personalized recommendations, enhance the workout experiences, and drive the wellness apps market.
For instance, in June 2024, Zing Coach, a health tech startup, secured US$10 million in a Series A round of funding to enhance the app and expand into new markets. It offers personalized AI-powered workouts for individual performances, vitals, activity levels, and health data, along with a large language model and a personalized tone of voice.
The rising cases of chronic diseases and the busy schedules of individuals encourage them to engage in physical activities, driving the demand for personalized health solutions and mental health support tools to minimize stress and anxiety levels. Moreover, the rising health agencies' initiatives to spread awareness of mental health contributes to market growth.
In October 2023, the World Health Organization and the Office of the High Commissioner on Human Rights (OHCHR) Launched new guidance entitled “Mental health, human rights, and legislation: guidance and practice” to support countries in forming legislation to end human rights abuses and increase access to quality mental health care.
Report Highlights of the Wellness Apps Market
On the basis of type, the exercise and weight loss apps segment dominated the market for wellness apps in 2023. This is due to the increase in obesity rates. These apps allow users to track and monitor their physical activities. Wearable devices and AI-based customized coaching workouts are in high demand among individuals as they monitor overall health and offer personalized fitness plans, contributing to segmental dominance.
Based on platform, the iOS segment held the largest share of the market in 2023. iOS-based apps offer advanced features and tools like Apple Health and Apple Watch, attracting a wider user base looking for premium features. According to a published report in 2024, Apple is working on sensors that can track blood glucose without the use of a needle. These sensors are designed for those who are already diagnosed with prediabetes and might develop type 2 diabetes.
On the basis of device, the smartphones segment led the wellness apps market in 2023. This is primarily due to the increasing usage of smartphones among individuals, significantly boosting the demand for smartphone-based health apps. These apps help track various health activities such as workouts, meditation, and nutrition. For instance, in October 2024, the Mississippi State Department of Health introduced the new MSDH Healthy App for smartphone users that allows easy access to various services and resources, including real-time health alerts, appointment booking for health services, vital records, and health resources.
By subscription, the paid (In-app Purchase) segment led the market in 2023. Due to the rising awareness regarding health and wellness, users are more willing to pay for personalized fitness plans and advanced meditation techniques. These paid apps provide users with virtual consultations with healthcare professionals, detailed analytics and personalized recommendation that increases the activity levels among the users.
Wellness Apps Market Trends
Demand for personalized plans: The rising demand for personalized health plans to meet individual's unique needs and preferences boosts the market growth. Individuals are willing to pay premiums for health apps with advanced features like meditation, mood tracking, and stress management tools that offer customized exercise plans. Moreover, gamification enhances user engagement by providing health-related tests.
Rising awareness of health: With the increasing awareness of health and well-being, the demand for advanced solutions to track the physical, mental, and emotional states of an individual is rising. Moreover, the increasing usage of smartphones and other mobile devices contributes to market expansion.
High demand for telemedicine: The increasing demand for telemedicine is creating opportunities for major key players to develop apps that allow users to consult healthcare professionals on their mobile devices. This trend is not only meeting the rising demand for telemedicine but also contributing to the growth of the wellness apps market. The emergence of new technologies further fuels the market.
Regional Insights
In 2023, North America dominated the wellness apps market. This is due to the increasing shift toward digital health options and the rising number of obesity cases. The rising prevalence of mental disorders further bolstered the market in the region. In addition, due to the increasing health and wellness awareness, people are willing to pay more for healthcare solutions. Rising advancements in healthcare technologies also contributed to regional dominance.
Wellness Apps Market Coverage
Report Attribute
Key Statistics
Market Revenue in 2024
USD 11.18 Billion
Market Revenue by 2033
USD 39.66 Billion
CAGR
15.11% from 2024 to 2033
Quantitative Units
Revenue in USD million/billion, Volume in units
Largest Market
North America
Base Year
2023
Regions Covered
North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa
Market News
In October 2024, MEDIFIT launched the MIBOSO Wellness app, offering personalized wellness plans that cater to individual needs, harnessing the power of technology to provide real-time insights and support. The app is designed to help users achieve a holistic balance, a critical need in today’s fast-paced world where wellness is often fragmented and difficult to maintain.
In March 2024, Cristiano Ronaldo launched a new innovative Wellness app, Erakulis. It offers personalized wellness plans tailored to users' personal needs and fitness goals, as well as appointments with health and wellness experts for users to access advice and insights through video calls.
Market Segmentation
By Type
Meditation Management
Exercise and Weight Loss Apps
Stress Management
Diet & Nutrition Apps
By Platform
Android
iOS
Web-Based
By Device
Tablets
Smartphones
Wearable Devices
By Subscription
Free
Paid (In-App Purchase)
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